What is the best method for achieving success in your next product launch?
On this episode of the Blackletter podcast, Tom Dunlap speaks with Will Russell about the product launch strategies practiced by his company Russell Marketing. In this first session of their three part interview, Will discusses his agency’s approach to launching a product and overcoming challenges that are common in the marketing business. Each product comes with one shot at a launch - but many variables which could determine its success. Fortunately, Will’s five step system uses data to measure to predict potential challenges and resolve them proactively.
Listen to the episode to hear more about Will’s approach to digital advertising, and stay tuned, as next week Will shares his insights on what makes some crowdfunding efforts successful while others miss the mark.