matt full episodeMatt Knight got called an eco-terrorist on social media. His crime: planting trees.Matt is co-founder of Freely Fruity, a Berkshire charity that started with three mates, a pub, and one of them saying "there needs to be more fruit trees" for the hundredth time. They nearly became the "Banksy of the tree world," sneaking out at night to plant trees — until they found out that's technically a crime too.In this conversation, Matt opens up about:How Freely Fruity went from a pub idea to a fully-fledged charity with zero staff overheadsBuilding community orchards and feeding food banks across Reading and WokinghamLaunching Fruit Trees for Schools in 40 schools across Manchester and LiverpoolThe new community tree nursery specialising in fruit treesA first-look announcement: an app that converts footsteps into tree plantingWhy bespoke corporate ESG partnerships beat generic offset schemesThe plan to make Freely Fruity sustainable without relying on grantsThis isn't just a charity story. It's about community, stubbornness, and what happens when people just get on with making their own corner of the world better.🌱 Get involved with Freely Fruity:Instagram: instagram.com/freelyfruityukFacebook: facebook.com/freelyfruityukLinkedIn: linkedin.com/company/freely-fruityTikTok: @freelyfruity🌍 More from The Third Half: www.thethirdhalf.uk#FreelyFruity #TreePlanting #Sustainability #ESG #TheThirdHalf #CommunityOrchard #MattKnight #Blueprint #Charity