We re studying a framework for creating content that helps your customer convert from a prospect into a sale (particularly on your website). And a NEW show segment …

Today we re talking content and numbers. Specifically we re going to break down the 10/20/10 rule for creating web content that converts.

It s a simple set of numbers to keep you on track when you re planning, writing and publishing content for your business website.

Are you ready to deliver a streamlined web content experience to turn looks into leads? Let s Hit Publish …

Tune in to find out

• Why your website can t be a marketplace of brilliant (but messy) goods
• How to make sure your content: gets attention, keeps attention and converts interest into desire
• How business owner Rachael Handley from Bridea structures her website content to maximise sales for her bridal boxes

Listen to Hit Publish below ...

The Show Notes

• 4 heatmap tools (find out your customer s content hotspots on your site)
• Using customer questions to create your 10 pieces of content
• See Rachael s website Bridea and see how she structures her content to increase sales