You're deeply unhappy with the way things are, but you're not quite sure what to change or who to blame. Depression is the name we give to unfocused anger.

Grief is the name we give to Anger + Sorrow.

Cruelty is the name given to Anger + Joy.

And Envy is Anger + Desire.

The difference between desire and envy is that desire isn't angry. But if you desire a thing and you're angry that you don't have it and another person does, that's envy.

Any theatre actor can portray sorrow. If the corners of the mouth and eyes turn downward, the person is obviously sad. It's an emotion easily communicated. But grief is harder to portray because grief is two feelings at once. An actor who understands this – and knows which two feelings equal grief – is better equipped to deliver it.

This technique for portraying complex emotions onstage is just one more application of Thought Particle Theory.

Likewise, this same theory of Thought Particles is being used to quantify the 100 touchpoints of the Customer Experience Factor. When you walk into a store and it feels good to you, what are you unconsciously measuring? What sensory factors are being gathered and totaled in this unspoken mathematics of feeling?

Using Thought Particle technology, these factors have now been identified and made measurable so that your physical store can be objectively scored in each of the most relevant touchpoints. Would you like to know how your facility compares to your competitors in all the different ways that customers care about but can never quite articulate? Would you like to know how your aggregate score compares to the national average for your specific NAICS category? Would you like to have a list of exactly the changes you'd need to make to take your store to the next level?

Readers who love my simpler stuff often sneer at my theory of Thought Particles. Do you?

Stay tuned. The beagle is alive and well and on the loose.

Would you like to go romping through the woods with us?

Roy H. Williams