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I wanted to give you a real update. I talk openly about the struggles, lessons, and decisions happening behind the scenes and where I want to take the podcast next. If you have been listening for a while, this one is for you.

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⌚ TIMESTAMPS

01:39 - Moving to Spain and recording challenges

04:11 - Being a dad and my ADHD diagnosis

07:39 - Hiring disasters and production struggles

14:18 - The thumbnail problem: negativity gets more views

20:21 - What's next for the podcast and YouTube

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Mentioned in this episode:

May Cohort of the Data Analytics Accelerator — Now Open

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https://datacareerjumpstart.com/daa

Hey guys, it's Avery.

2

I owe you guys an honest update.

3

So in this episode, I'm gonna talk

about some of the setbacks I've been

4

facing, some of the solutions I've

found, and what's coming next for

5

me and my life, and for this podcast

and this YouTube channel in general.

6

Uh, but first, this is

actually my 200th episode.

7

Of doing the Data Career podcast

and posting it on YouTube as well.

8

So, woo hoo party.

9

Um, I started this podcast in April

10

on five years of doing the podcast.

11

I did take like an eight month hiatus.

12

We can talk about that

later, but it's crazy.

13

I never really thought that.

14

I'd be doing this for five years.

15

When I started the podcast, I just did

it because I quit my corporate job and I

16

loved podcasts and I loved data obviously.

17

And so I wanna talk about data with

other people and have more cool data

18

podcasts, and it's crazy to see where

it's grown over the last five years.

19

I mean, we have 62,000 subscribers

on YouTube, the podcast.

20

Um, I wrote, I wrote down some notes.

21

I hope that's okay if I read those.

22

Uh, the podcast has 610

reviews on Spotify at 4.9

23

stars.

24

It has 162 reviews on

Apple Podcasts at 5.0

25

Stars.

26

So like, that's absolutely crazy.

27

Um, we've shared some pretty cool

interviews, some pretty cool podcasts

28

or success stories of students who've

gone through my program and pivoted

29

from, you know, whatever career they

had beforehand into data analytics,

30

which was super cool and I've learned

a lot through the podcast, uh, as well.

31

Um, okay.

32

Now to the update, I wanna

give you a life update.

33

So the first thing is, if you're

watching on YouTube, you obviously can

34

tell I am not in my usual home studio.

35

Um, and you've probably noticed for

the last few videos I haven't been, and

36

the reason is, is I actually moved to

37

That's been really cool.

38

It's had a lot of ups and downs.

39

Um, one of the downs is I'm living

in the coast Adel soul, which is

40

the like sunny coast basically.

41

Um, and it hasn't been sunny at all.

42

I like left my jacket on

just so I could show you.

43

And I tried to like show you

guys these windows just to see,

44

it's like constantly raining.

45

Um, which has just had its challenges

because, uh, I'm here with my wife and.

46

My two kids.

47

Um, that's something that's changed

since I started the podcast.

48

I've had two kids in the last two

years, so they're both really young and

49

close in age, which is a huge blessing,

but obviously just makes everything

50

more complicated and we're staying

in kind of like a small apartment.

51

Uh, there's no place for me to record

these types of episodes at home.

52

And so I go to this coworking space.

53

And in this coworking space,

there's usually people working here.

54

So doing an episode that kind of

looks like this isn't really feasible.

55

So I've been recording, let me show you.

56

I've been recording in like

these booths over there.

57

Um, and they're just, they're

just not very big, you know?

58

Um, they're just not very big.

59

So I feel like the video

quality has been a little.

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Uh, interesting lately 'cause I've

just been in these like tiny booths

61

and I've been shooting on my iPhone.

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Um, and I just like learned

some of the settings today that

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allows me to do like this 0.5,

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like more of a full frame video,

which I was like, I wish I knew that

65

when I was shooting in the booths.

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'cause those booths are tiny.

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And also I finally figured

out how to disable.

68

Like if I do a thumbs up, the

iPhone doesn't like, put the

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thumbs up emoji on the video.

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And I had some balloons in

I think last week's video.

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So, uh, I'm learning all this as I go.

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I'm not obviously like.

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I don't have my nicer

camera and my nicer mic.

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I'm using these mics and

they just don't work.

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Right.

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So, um, that's why if

you're like, where is he at?

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I'm in Spain.

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Um, by the time you guys watch this,

I'll be headed home pretty soon.

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So, um, future videos will not have

me in Spain, but, uh, the videos

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you're seeing right now, I'm in

Spain, which has been awesome.

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It's been really cool to just

like get out of the US experience

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different culture, work on my Spanish.

83

Um, live by a beach.

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Uh, it's been, it's been really cool, but

obviously it's had had some challenges

85

for producing this, this type of content.

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Um, some other big updates in my life.

87

Like I said earlier, I have two kids now.

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I'm a dad and that has become

my first and foremost job.

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Uh, I used to be a data analyst

and then I was a data scientist.

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Uh, and then I quit that

job and I was a CEO and.

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Uh, a founder and a

teacher and a podcast host.

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Um, but now the number one

role in my life is father.

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And that takes a lot of time.

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Those of you that, that have

kids know what I'm talking about.

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I swear.

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Just like putting my kids to sleep

right now takes me two hours.

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Um, and then I spend like probably

an hour, an hour and a half with the

98

younger kid in the mornings before

my oldest and my wife wake up.

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So it's just like three and

a half hours is just like.

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My kids.

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My kids, getting my kids to sleep

or getting them up in the morning.

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So obviously all you parents

know, it's just a lot of time.

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So my time has gone really

down in the last two years just

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because I'm focusing on my number

one role, which is being a dad.

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Um, and another life update that

I've been, I don't know why.

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I've been like procrastinating doing this

and I've been like not embarrassed to

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share 'cause I'm not embarrassed about it.

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But I've been like waiting for

the right moment and I just.

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Don't feel like there is a right moment.

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So this feels as good a time as any,

um, that's been a pretty big adjustment

111

I'd say to my life is last year, about

a year ago, I was diagnosed with a DHD.

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Um, which is so funny because I never

in my life thought I'd have a DH

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ADHD or I thought I did have a DHD.

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Um, but just after a bunch of like

tests and therapy, it's like, oh yeah.

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Um, maybe I do have DH adhd.

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It took me about, uh, about eight

months after I was diagnosed to

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actually like, start to believe it

and, uh, actually get medicated.

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So, uh, I've been doing

medication for like the last,

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let's see, about five months now.

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And it's been really life changing.

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Um.

122

I like, feel like I can actually

think and focus a little bit more.

123

Um, and so I'm still like

figuring all that out and figuring

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out how to stay organized.

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'cause I'm just not organized.

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I'm not an organized person.

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Um, I don't schedule things well

anyway, so this diagnosis of a DH ADHD

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has helped me understand myself better

and understand the world around me a

129

little bit better, and also given me the

opportunity to get Medicaid, which has

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given me some focus, some focus time.

131

But that being said, I'm still like

a really hot mess in terms of my

132

organization and thinking and, um, it's

just something I'm working through.

133

Um, for those of you who.

134

You know, maybe don't have a DHD or don't

really know anyone with a DH adhd, you're

135

probably like, what is he talking about?

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And if you have a DH ADHD or you're,

you know, you live with someone who

137

has a DHD, you're like, I feel you.

138

I know exactly what you're saying.

139

Uh, but that's just been a big change in

my life, uh, with the kids with A DHD.

140

Um, and then also I've been, I've been

trying to do more things other than the

141

podcast, obviously the YouTube videos.

142

Um, we've been running the accelerator,

all these cohorts of the accelerator,

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which takes time and effort, which is

the data analyst bootcamp that I run.

144

And I also rolled out my

own job board last year.

145

My own little data, junior

data analyst, AI companion.

146

Last year we started taking the

newsletter a lot more serious last year.

147

Um, we try, we redid all of interview

simulator from scratch last year.

148

So it's just been, my mind's been

in like a hundred different places

149

and my time's gone down and I'm

disorganized and I have a DHD.

150

So, um, I tried to hire the last

year or so to try to get some help.

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And I found some really awesome people,

um, to help me and I've also found some

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really not awesome people, uh, to help me.

153

Let, let me explain that here.

154

Lemme make sure I'm not missing anything.

155

Yeah.

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Um, so if you're a part of the

accelerator, you know, I have Trevor

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and Cynthia who are two of the mentors

in the program that you see a lot.

158

And we have Isaac, our community

manager, and they've been awesome.

159

And they're really great in helping

me in helping all the students

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inside the accelerator program.

161

Um, but you probably don't see any

of the people behind the scenes.

162

So for example, I hired a podcast

producer to like, help, um, with like

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show notes and just help publish things

and coordinate guests and all that stuff.

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And, um, I had a, a decent

one for a few months.

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Anyways.

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I found this producer, um, let's just say.

167

They basically stole money from me.

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Uh, then I hired a different

producer after them, and that

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producer was signed everything and

then just never showed up to work.

170

And so that was just like eight weeks

of my life of the podcast life that

171

was just like really hectic because

I was basically doing everything, uh,

172

while they weren't doing the work.

173

Um, so that was a really

big, uh, loss for me.

174

Um, just mostly time,

to be perfectly honest.

175

Like mostly time.

176

It was just.

177

Exhausting.

178

Trying to train them on everything

and then to have them basically

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screw me over was not super fun.

180

Um, so anyways, I've been trying to, to

hire and that's been some of the issues.

181

Um, hopefully by the time this video

comes out, we're in a little bit more of

182

a stable situation with the, uh, podcast

producer, and it makes this process

183

of actually getting these podcasts out

to you on time and everything, right?

184

Like some of you guys have noticed that

some of the timestamps have been off,

185

um, or links have been missing or those

different things, and it's just kind

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of, because I'm trying to figure out

how to get some help in that process.

187

With that.

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Um, this is the honest update

about like the podcast and the

189

YouTube channel in particular.

190

Now, that was kind of my life update and

a little bit of a company update, I guess.

191

But in terms of the life update,

I wanna tell you guys, uh, a

192

little bit about the, the podcast.

193

So like I said, you guys are awesome.

194

Like, thank you.

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I cannot thank you guys enough

for listening, downloading,

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sharing with friends.

197

Putting comments, writing a review,

whatever, like, thank you guys.

198

Like from my bottom of my heart.

199

It's so crazy.

200

Um, the amount of people that, uh,

listen to me yap about data and, and

201

careers and, um, I don't want to,

I'll always be grateful for that,

202

um, even if I don't say it enough.

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So thank you.

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I, I really appreciate it.

205

Um.

206

The podcast, you know, we've

grown the podcast to one of the

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top data podcasts that there is.

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Um, there's only like, basically we're

in the top five any way you look at it.

209

Um, but I got to a point where we

were getting 20,000 downloads a month.

210

So that's like if I release four

episodes, you know, one a week for.

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Weeks and a month about, um, the episodes

are getting about 5,000 downloads,

212

uh, a week, uh, for per episode.

213

But I, we were stuck there for like

eight months and I was like, how

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the heck do you grow a podcast?

215

It's podcasts are so interesting because.

216

There's not really like an

algorithm necessarily, right?

217

So it's not like you can just go

viral with one episode and then, you

218

know, you gain all these listeners.

219

Uh, it's really hard to grow a podcast.

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And so, um, I really believe in education.

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Um, I've been able to, uh, like increase

my income a lot through education.

222

Um, and so I actually ended up

joining this program, it's called

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Podcasting, like a YouTuber, um,

from this guy named Jay Klaus.

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And basically.

225

It's all about how YouTube's really

important for podcasts now, and

226

actually at the time, I had basically

moved all of my podcast listening.

227

From Spotify to YouTube.

228

And one of the big reasons

why is I have YouTube premium.

229

And so there's like basically less ads.

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Um, there would be on Spotify

and there's video and who doesn't

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like to watch sometimes, right?

232

Um, and so I was like, oh, okay, I need

to start taking YouTube more seriously.

233

And so I started learning about, you

know, how to actually create a good

234

video podcast and how to do YouTube

titles and YouTube thumbnails.

235

And we tried to.

236

You know, blend, uh, more,

a little bit more YouTube.

237

'cause before we were a podcast,

we did audio episodes that

238

happened to go onto YouTube.

239

Just a second happened.

240

And if, if you're on YouTube, you can

go scroll, scroll through, I don't

241

know, basically stuff that's like a year

and a half old, maybe two years old.

242

And you'll see, oh, like he didn't

really, you know, consider titles and

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didn't really consider thumbnails.

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And the video quality is

just kinda an afterthought.

245

Uh, but I started to really like

double down on just video quality

246

and good thumbnails and good titles.

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And kind of become YouTube

first, who happens to just

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also post on a podcast as well.

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And that's been really cool because

we've had so many more people listening.

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Like we have one episode on

YouTube that has over 500,000,

251

has half a million views.

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Um, and it took me so long to get to

the point of my podcast where we even

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had half a million downloads in total.

254

So we reached like a whole new audience,

had a lot of success on YouTube, uh, like.

255

Quadrupled our subscribers

in a few months.

256

Um, and that was, that was cool

because we were reaching new audience.

257

My message was getting to, to

new people about, you know, you

258

don't have to have a degree.

259

You don't, you're not too

old, you're not too dumb.

260

This isn't too hard.

261

The SPN method is the way to go.

262

You need more than skills

to land your first data job.

263

You know, start with like the

easy low hanging fruit skills

264

like SQL and Excel and Tableau.

265

My message was reaching a whole

new audience and a lot more people.

266

But at the same time, I almost feel

like I was ignoring all of you loyal

267

podcast listeners because these viewers

on YouTube, they're great, and if you're

268

one of them, thank you for watching.

269

But they're not loyal necessarily.

270

Like you podcast listeners.

271

The podcast listeners, listen

every week, the YouTube people,

272

they come and they go, um.

273

So that's just like a hard balance.

274

It's like, I wanna be loyal to the

podcast listeners, but I also realize

275

that my message goes further on YouTube.

276

So that's something I'm trying to balance.

277

And, and also on YouTube, it's really easy

to, like, if you want a lot of views to

278

create content that maybe doesn't, it's

not necessarily what people actually need.

279

The stuff that that goes viral.

280

It goes viral, but it's not necessarily

like, it's like, it's like candy.

281

It's like, oh, it's good, but it's like,

this isn't what's going to make you grow

282

into a strong data analyst necessarily.

283

There's some stuff that I think that that

overlaps, but this is something I've just

284

been struggling with, um, and I've also

been struggling with like thumbnails.

285

Um, because like for example, I

created, uh, a YouTube episode a while

286

ago, and I, I have it pulled up here.

287

What's it called?

288

It is called, I mean, it was a podcast

episode too, but it's called My Honest

289

Thoughts on the Data Job Market in

290

good video because it like talks about

just actual data, what's going on.

291

And the spoiler alert, the conclusion

is we've been pretty stagnant.

292

Things haven't gotten worse,

but they haven't gotten better.

293

My whole picture is, I actually

think they'll probably get a little

294

bit better this year, but not a ton.

295

Um, data engineering's up quite a bit over

the last few years, and it was just like

296

raw, like, Hey, I don't think things are

terrible, like everyone says they are,

297

but I'm also not gonna say it's amazing.

298

I think it's like, on a scale

of one to 10, it's like a seven.

299

I still am, I'm, I'm optimistic.

300

Things could be better, but

things could be a lot worse.

301

And they're not as bad as most

people are making it seem.

302

And during this process,

I made a thumbnail.

303

Um, that, that said quit data that

said quit data while you still can.

304

And I don't believe you should quit data.

305

Um, if you're trying to transition

analytics, I think you should keep going.

306

There's no reason to panic.

307

Um, I'm not panicking.

308

Um, but I made this thumbnail

and I wasn't super proud of it

309

'cause it felt a little clickbait.

310

Um, because I don't actually believe that.

311

Right.

312

But the interesting thing is, as

I actually did an AB test, 'cause

313

it's like, what does the data say?

314

Right?

315

Um, and I'm gonna just try to

show you this, uh, this data

316

right here, uh, with my laptop.

317

If you can see it,

hopefully you can see it.

318

Ready.

319

So if you can't see it, basically what

it shows you is the thumbnail got 44%.

320

The thumbnail that IAB tested here.

321

That says, quit data while you

still can got 44% of the watch time.

322

I put a question mark at a

quit data question mark while

323

you still can question mark.

324

And the watch time dropped to 20%.

325

Basically 20% more people

actually consumed the content.

326

When I was like very negative.

327

And YouTube, they just love negativity.

328

And I am not negative.

329

I'm not a negative person.

330

I'm not pessimistic about the job market.

331

I'm optimistic about the job

market and data in the future.

332

And that's just hard for me

because it's like my message of

333

positivity reaches more people with

a negative thumbnail, 20% more.

334

Like that's literally

the proof in my opinion.

335

Um, and I've tested this on a

bunch of different thumbnails.

336

But like, how do I feel about that?

337

Um, because some people only

see the thumbnails, right?

338

Some people only see the thumbnails

and they think that I'm saying to quit

339

data, and I'm not saying to do that.

340

So it's just been one of those

struggles, like YouTube has all

341

these extra complexities with like

YouTubes and titles and algorithms.

342

Um, and it's a blessing.

343

It's awesome, but it's also, it's also

a little bit overwhelming and, uh,

344

a bit, a bit challenging sometimes.

345

So, um, yeah, and that's another thing

I need to talk about is like, let's talk

346

about the elephant in the room, which is.

347

Uh, ai, um.

348

AI's here, like the last week.

349

I'm recording this in like early February.

350

Uh, I think a trillion dollars

of like the US GDP got wiped out.

351

Um, or like stocks, value capital

because Claude released 4.6

352

and like these Claude plugins and

capabilities and things like that.

353

Like for example, um, FIG or Adobe,

I think stock went down quite a bit.

354

Because they, like Claude released,

like this Figma connector thing.

355

Um, I haven't used the, the Figma

one from Adobe, but I used it

356

for Canva, which is very similar.

357

It sucks.

358

It's terrible.

359

You can't make anything.

360

It's trash.

361

But like their stock dropped a ton.

362

So obviously AI's here, like, like

a trillion dollars worth of money

363

was lost because everyone thinks

AI is replacing software and all

364

these human workers and everything.

365

Um.

366

I don't think it's there.

367

I don't think it's there yet.

368

Uh, and I don't think it's, I

don't think it's going to be there.

369

Like we're to the point where it's like

replacing software and all of us, and

370

I have like this really back and forth

between like, do I make more AI content?

371

Do I like go all in on like

data analytics plus ai?

372

Um, or do I just completely ignore ai?

373

Is it just like, 'cause like

honestly, I've been trying to use AI.

374

To save time in my life, to help

make thumbnails, to help make

375

titles for the YouTube video.

376

And every time I do it, I'm

just like, this kind of sucks.

377

Like it's not that good.

378

Um, and it takes me a

lot of time to actually.

379

Get AI to get mediocre results

and it's like, do I even

380

need to be using this at all?

381

A lot of the time, I found that

just keeping things simple, not

382

using AI has been more efficient

even with analyzing data.

383

I know a couple episodes ago, um, I

made a, a line chart showing meta stock

384

against ExxonMobil stock, and I did it

all via ai and it just would've taken

385

me the exact amount of time to just

do it myself with basically no ai.

386

And so I'm really split.

387

It's like, do I focus a lot more on

AI or do I not focus on AI at all

388

or do I do somewhere in the middle?

389

And that's been a struggle

for, for me to figure out.

390

I don't know where I'm at on that stage.

391

I don't know what, what you guys want.

392

I don't know what's best for you.

393

I don't know what I'm most interested in.

394

I don't know.

395

Um, but I think my after I've like

thought about this for a while, I think

396

my honest, my honest answer of what I'm

actually going to do moving forward is

397

I'm gonna try to do an episode every week.

398

Two of the weeks are going to be

like more podcasty, a little bit less

399

YouTubey, and two of the episodes are

gonna be a little bit more YouTubey

400

and a little bit more podcasty.

401

Um, I consider this episode

a little bit more podcasty.

402

This isn't gonna go viral on YouTube.

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This.

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Um, and that's okay because, um,

I value speaking authentically and

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honestly over just millions of views.

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Not that I've ever gotten millions

of views, but you get the point like.

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There's value in just telling you

guys, updating you on my life.

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There's value in just updating

you guys on this podcast, on this

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episode, uh, on this YouTube channel.

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Um, so the, the episodes on podcast and

YouTube are pretty much exactly the same.

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Um, one's a video, one's audio,

uh, whatever one you enjoy

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most, you can digest it there.

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Uh, and half of my videos are probably

gonna be like, more like what you

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would expect out of a YouTube video,

and half of them are probably gonna be

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more what you expect out of a podcast.

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Now that's probably like all the

YouTubers would probably say that's bad

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to do because there's people on YouTube

who only like eight to 12 minute long

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videos and that is all they'll watch.

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And if they get a video like this.

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That is now 22 minutes.

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They're not gonna watch it all.

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And you're confusing the algorithm.

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And to that, I say, screw the algorithm.

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That's what I wanna do.

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So that's what we're gonna do.

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So we'll have interviews that are, you

know, maybe an hour long and we'll have

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episodes that maybe are eight minutes

long, um, just depending on the week.

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And I hope that's okay with you.

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Um, yeah, I guess let me know if

it is like, that's, that's the, the

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last thing I just wanna say is like.

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Tell me, you guys like in the

comments, tell me what you like.

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Tell me what you don't like.

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Especially if you're a podcast listener.

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That's one of the hardest things

about doing a podcast is there's

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no likes, there's no saves.

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Spotify just rolled

out comments last year.

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There's like no feedback whatsoever, and

it's like you're talking to 5,000 people

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every episode, but no one says anything.

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There's no clapping.

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Like, it's like, how the heck am I?

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Am I supposed to know

if that was good or not?

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If you guys liked it or not?

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Uh, so if you're on YouTube.

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Let me know what, what

should I do more on YouTube?

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Like what do you like

that I do on YouTube?

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What do you hate that I do on YouTube?

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If you're on the podcast, if

you're on Spotify, leave a comment.

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Tell me what you like.

449

Tell me you hated this episode.

450

I don't care.

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I just want honest feedback of

what you guys actually like.

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I do this to try to help you guys and

if I don't know what I was actually

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useful or helpful to you guys, then it's

hard for me to to make smart choices.

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If you're listening like on Apple

or some other podcast platform.

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Or if you're listening and you

just wanna email me, email me.

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My email is Avery, just my name

Avery at, and then my company

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name, data career jump start.com.

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Um, and you can just make like a

subject like podcast suggestions.

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Like any suggestions you

guys have, I'm open for them.

460

Like I will read all those emails.

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I'll read all the comments here.

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I'll take into account

what you guys are saying.

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And I'll try to improve, uh,

the podcast going forward.

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That being said, I think, I think the

podcast is decently solid right now.

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Like I'm pretty proud.

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Um, by now our, when this publishes our

Nick won episode about sports analytics

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would come out, I'm really proud of that.

468

I think that was a really

informative episode.

469

Um, I just did one about job scams

that I feel is really important.

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I just recorded that.

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That'll be out already.

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I'm like pretty proud of some

of the episodes we've done.

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Um, so I feel like we're in a good place.

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I feel like we can improve and

optimize and get better down the road.

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And I'd love for you guys to,

uh, do part of that with me.

476

So if you're open to

that, leave a comment.

477

And, uh, once again, thank

you guys for listening.

478

Thank you for subscribing.

479

Thank you for downloading.

480

Thank you for sharing with friends.

481

Um, it is like mind boggling, like.

482

The podcast is still at, you know,

20,000, um, downloads a month, more or

483

less, and I'm just pulling up YouTube

studio to figure out how many, uh,

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watchers we've had in the last month.

485

And the answer is

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170.

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So like, basically not quite 200,000, but

let's just say close to 200,000 people.

488

Are listening to what I have to say.

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And uh, that's really humbling

that you guys take the time out

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of your day to do that because,

um, I know you guys are busy.

491

I know there's lots of different

choices of media out there and the

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fact that you guys choose my episodes

and you guys keep coming back,

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um, I don't take that for granted.

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So thank you guys so much and uh,

look forward to hearing from you.