What is a comms strategy, and how do you define the difference between a strategy and tactics? Find out in this episode, and learn how to analyse research, pull-out key insights and apply these to your communications strategy.

We also talk top tips on getting creative with your campaigns once your strategy is decided, with ideas and tactics you can use.

More resources

Building on your PR strategy doesn’t need to be complicated or costly, but you need to create and deliver a comprehensive plan because it will have a positive impact on the bottom line of your business. Don’t just download our PR For Small Business guide – actively utilise the tools it offers for your business. We guarantee you’ll see results!

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