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The Keys to Direct Mail Success
Episode 4326th July 2022 • IMPACTability: The Nonprofit Leaders' Podcast • Soukup Strategic Solutions
00:00:00 00:30:01

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On this weeks episode of IMPACTability® , We are joined by Liz Lowe, VP of Client Relations and Agency Services with the Allegiance Group. Liz gives us an in-depth look into the lifeblood of many nonprofit fundraising efforts, direct mail. Maybe you do direct mail now and have been successful, maybe you’ve done it in the past and it didn’t work out so well, or perhaps you’re thinking about doing it for the first time. Whatever category you fall into, this is the episode for you.

In this episode you’ll discover,

  • Does direct mail marketing work? 02:15
  • Can it be as simple as a postcard? 03:14
  • Why and how is it effective for nonprofits? 03:41
  • How do you do it? 04:30
  • QR codes 05:30
  • How to track your results? 09:07
  • What if you have list issues? 16:50

Got a question that you'd like to ask a nonprofit professional? Check out the Coaches Corner in every episode of IMPACTability® , where our Impact Coaches answer your questions regarding your nonprofit. Email your questions to and listen to next week’s episode to see if your question gets answered!

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Sponsored by: Major gifts are the ultimate source of funding for nonprofits, they can help fulfill your mission and achieve your vision. Having a strong major gifts program should be a priority, but where do you begin? The best place to start is with Soukup Strategic Solutions! We create transformational change by working collaboratively to raise funds. Our fundraising consultants will assess your organizations fundraising capacity and develop a plan that serves as a blueprint for your fundraising success! Visit our website today, at and schedule a free consultation today.

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