Shownotes
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of becoming a thought leader, emphasizing the need for a unique perspective and consistent branding. She outlines the importance of understanding your audience and creating content that resonates with them. Kiley also introduces the concept of 'belief builders' as a framework for developing content that addresses potential customer objections. Throughout the episode, Kiley provides practical advice and resources for those looking to establish their thought leadership in a crowded market.
- Consistency and Branding in Thought Leadership 5:57
- Understanding Your Audience and Content Strategy 8:54
- Resources for Developing Thought Leadership 12:18
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