In this conversation, I speak with Jeremy Dalton, the Head of XR at PwC UK, and author of Reality Check: How Immersive Technologies Can Transform Your Business. Jeremy’s work aims to help clients understand, quantify, and implement the benefits of virtual reality and augmented reality, a set of technologies sometimes collectively referred to as XR, immersive technologies or spatial computing. Alongside his fascinating book on the subject, Jeremy has given talks all over the world on the future of XR and his work has been featured in newspapers, radio and online through The Financial Times, the BBC, and many more. As part of his mission to educate, connect and inspire, he has worked with the World Economic Forum on XR initiatives and currently sits on the advisory board of Immerse UK, a UK government supported cross-sector network for businesses, research groups and educational organisations that are engaged with immersive technologies. Recorded on 15th January 2021.