Shownotes
A book can be your business card, your ultimate branding tool which can help you take off in your career or business. In today’s episode, Michael Zipursky and Martin Lindstrom talk about branding tips for consultants. Martin is a brand and culture transformation expert and the Founder of Lindstrom Company. He shares his fascinating story, starting from being a 12-year old kid from Denmark hired by Lego to becoming a world-class author and branding expert. Leveraging your personal brand to grow your business depends on the team that you have. Martin shares how he works with his team when distributing, marketing, and establishing partnerships when launching books. He also talks about one of his most significant books called The Ministry of Common Sense.
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