You’ve been showing up. You’re consistent. You’ve tested the trends, saved the audio, posted the Reels, and tried the templates… so why is your content still not converting?

In this episode, I’m breaking down the real reason your Instagram content isn’t leading to sales (spoiler: it’s not because you’re doing it wrong—it’s because you’re missing the strategy). I’ll show you what changes when you stop winging it and start posting with purpose—and what that actually looks like inside my membership, Post With Purpose, which is turning ONE this week!

Get ready to ditch the post-and-pray method, reclaim your time, and actually get results that make showing up on Instagram worth it.

What You’ll Learn:

• Why views, likes, and saves aren’t enough to grow your business
• The one question to ask before you post anything on Instagram
• How real moms inside Post With Purpose are spending less time on the app while making more sales
• The mistake most content creators make when chasing trends
• What strategy really means (and how to know if yours is working)

🔥 Birthday Bonus Alert:

To celebrate Post With Purpose turning 1, I’m giving you 6 months of the membership + 2 months of done-for-you content planning—just for joining this week. Yep, I’ll map out your content FOR YOU. But the sale ends Friday, May 23rd.

Links & Resources:

• 🎉 Join Post With Purpose + get your content planned for you
• 💬 DM me the word BIRTHDAY on Instagram for questions → @socially.yours.strategist

Mentioned in this episode:

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Join Plan it, Post It, Profit and plan a month of Instagram posts that lead to sales in just 5 days!

Plan 1 Month of Instagram Content That Leads to Sales in 5 Days! Join Plant It, Post It, Profit!

You have saved all the trending reels, you've tested all the hooks that have promised you will go viral.

You've posted consistently and yet you're still wondering why no one's buying.

Or maybe why not, as many people are buying.

If showing up on Instagram feels like a full time job that is giving you zero return, keep listening.

Because it's not about doing more, it's about finally having a strategy that is made for you.

And since Post With Purpose is officially turning one this week, they grow up so fast.

I figured it is the perfect time to show you what changes when you stop chasing trends and start posting with actual purpose.

Welcome to Mompreneur Mastery where we build.

Businesses, raise families and skip the hustle.

That doesn't actually help.

I'm Sydnee o' Brien, certified Instagram strategist.

Mom of three and your no Fluff.

Guide to making more sales with content that's strategic, simple, and you can actually make in the small mom cracks of your day because Instagram shouldn't feel like a full time job you're not getting paid for.

If you're ready to stop posting just to stay visible and start sharing content that actually converts to sales and gets you clients, you're in the right place.

I know on Instagram you've seen all of those reels with all the tips and big promises of how to make it, how to go viral, how to get 10,000 followers, you know, use this trending audio, use this viral look, all of those things.

Be more consistent.

Post three times a day and you probably tried at least a few of them, probably with little to no results for you.

And if you're a mom in business, you're doing this during nap time from the car line while reheating your coffee for the third time, you are doing the most and still getting very little back.

The reel gets views, but maybe no one DMs you.

That carousel you posted maybe got some saves, but no one's actually clicking that link in your bio.

And that sales post Cricket.

It's so frustrating, especially when you know you have a great offer that could actually help people.

But here's the thing no one tells you.

Even great content won't lead to results if it's not connected to a bigger strategy.

Going viral means nothing if it doesn't actually lead somewhere.

And it is very rare for someone to buy from one single post on Instagram.

That is why you have to have a strategic content plan Post with Purpose.

My membership just turned one and if you have ever hosted a first birthday party.

You know, it's not all about Pinterest worthy cupcakes and decorations.

It's about survival.

It's about figuring it out one mess at a time and just getting through to the next step.

That first year is so hard, whether it's raising a baby or building a business.

When I created this membership, it was because I kept seeing smart, capable, really determined moms pour so much time into their Instagram presence and just get so little back.

And now, a year later, we've got moms spending way less time on the app while getting way better results.

Because when you have a strategy that works with your life, you stop spinning and you start building.

One mom inside post with purpose now spends only 45 minutes a week on Instagram.

She used to overthink every post.

She would save a ton of reels to test out, but now she knows exactly what to focus on, knows exactly how to get it done done, and can move on to either more client work she has to do or hang out with her family.

Another mom inside the membership had been posting consistently for months, but she hadn't gotten a single lead from her efforts.

And now anytime she posts any kind of promotional content, she gets a DM from a very warm lead.

One member stopped trying to finally post every day, which is just silly advice.

No one has time for that.

And she was able to focus more on intentional content and was able to book more discovery calls while actually posting less.

It's not from random plug and play templates.

It's not from becoming reels experts.

They just stopped guessing and started posting with a plan.

You don't open Instagram wondering what to post and being all in a tizzy about it.

You already know.

You don't spiral in Canva for an hour debating fonts or how to word your posts.

You're in and you're out.

Because this post has a job, not just a vibe.

You can hit publish.

You can schedule it and then go back to your life because you know that post is gonna do what it's supposed to do, whether you're picking up a toddler or jumping into a client call while still getting leads and sales from Instagram in the background from those scheduled posts.

That's what happens when your content is connected to a strategy.

So if you're wondering where to even start, try this.

Before you post anything this week, ask yourself, what is the job of this post?

This one question changes how you approach your content, because when you know the purpose, the rest stops feeling so overwhelming.

Without strategy Every post is kind of just a guess.

And we're not into the post and pray method, right?

We don't have time to waste.

We want actionable results.

So if you're exhausted and you still feel like you don't know what you're going to post today, or even tomorrow or the next day, it's not you.

It's the lack of direction.

And I promise once you have that, everything gets so much easier.

So as of today, as of right now, the doors to Post with Purpose are open because we are celebrating the very first birthday with some seriously good bonuses to help you skip the guesswork and actually enjoy content again.

So if you join before this Friday the 23rd, you will get six months inside the membership.

So knowing exactly what to post and how to share so that it leads to sales, you'll get feedback and support that helps you stop questioning and start publishing.

You'll get access to the training library that shows you not only my five steps to Sales strategy on Instagram, but also those finer tactics to use on Instagram.

Learning how to read insights, getting scripts to sell in DMs, getting scripts for stories, knowing how to structure post overall, those kinds of things.

But the real like goody bag offer here that I'm most excited about is when you join this week.

Not only are you getting a huge discount on six months of the membership, but you're also getting two months of content planned just for you by me.

You'll fill out an intake form and I will plan your content for you so you know exactly how to use the prompts and templates you get inside of post with purpose.

This isn't about being perfect or doing more.

It is about making what you are already doing actually pay off.

If your content has been stuck on views and likes that lead nowhere, or if you're sitting on really great offers that could actually help someone but no one's seeing them or buying them.

If you were spending way too much time hopping on random real trends or second guessing yourself in Canva, this is your chance to change them.

Imagine opening your phone on a Monday, spending an hour creating and being done for the week, knowing your posts are strategic, intentional and connected to your offers.

Imagine finally getting comments and DMs that lead somewhere and spending less time online while seeing better results because of it.

That is what happens when you stop winging it and start posting with purpose.

You can join the birthday sale right now to get this mega discount with this badass bonus.

I will put the link in the show notes but keep in mind.

It ends this Friday, May 23rd.

If you have any questions, DM me the word birthday on Instagram.

I am ocially yours Strategist and I'm happy to answer any and all questions or give you more insights into whether this is the right fit for you.

Thanks so much for hanging out with me on Mob Preneur Mastery.

If this episode gave you more clarity.

Or a little boost of confidence, I would love for you to follow the.

Show, leave a review, or share it.

With a fellow mom building her business on her own terms.

And hey, if something really clicked, DM me on Instagram, I am ocially yours Strategist and tell me the one thing you're doing differently.

After listening, I love hearing what is landing for you.

Until next time, here is to less stress, more sales, and a business that.

Actually fits your life.