In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one video strategy coaching call with Sophia Abbasi from Death Wish Coffee.
In 2012, Death Wish Coffee Co. started in a small coffee shop in Saratoga Springs, NY. Founder Mike Brown saw a need for coffee that was both strong and delicious to serve his groggy morning customers. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Today, thousands of people trust Death Wish Coffee to wake them up and keep them going every day.
In this episode, Ben works with Sophia to understand the current video marketing strategy that Death Wish Coffee are working on and they break down areas in which they can focus on to better improve their return on video investment across the brand.