In this episode of the Entrepreneur's Logbook podcast, host Zachary Bernard welcomes Beybin Esen, COO at Kimola. Beybin shares her extensive background in strategy and consumer insights, alongside her journey at Kimola from its inception to its growth as an AI-based customer feedback analysis platform.
The discussion dives into Kimola's unique approach to analyzing textual data from various sources, including social media, chatbots, and reviews, to provide actionable insights for businesses. Beybin highlights the importance of understanding customer needs and leveraging data to enhance customer experience and drive business growth. The conversation also touches on innovative and unusual use cases of Kimola's platform and gives valuable advice for early-stage SaaS founders looking to scale their operations globally.
00:06 Meet Beybin Esen: COO of Kimola
01:04 Beybin’s Career Journey and Role at Kimola
02:07 Kimola’s Growth Strategy and Success
03:37 Understanding Customer Needs with AI
05:17 Analyzing Data for Business Growth
08:18 Competitor Analysis and Market Research
09:43 The Importance of Holistic Data Analysis
14:56 Challenges and Unique Use Cases
21:26 Advice for Early-Stage SaaS Founders
Advice for SaaS Founders
- Focus on understanding how to sell and who to sell to
- Don't overlook the importance of SEO for Growth
- Prioritize brand positioning over just features
- Find market gaps and understand target audience needs
Connect with Beybin:
Website: https://kimola.com/
LinkedIn: https://www.linkedin.com/in/beybinesen/
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Connect with Zach on LinkedIn: https://www.linkedin.com/in/itszachb/
Website: https://www.wefeatureyou.com/ + https://zacharybernard.com/
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