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Redefining Media Buying: Trends and Predictions
Episode 394th July 2023 • The Customer Acquisition Show • Tier 11
00:00:00 00:34:12

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In this episode of The Customer Acquisition Show, Tom Meredith is joined by Kobi. They delve into the intricacies of digital marketing. They discuss the importance of aligning marketing metrics with business objectives, the role of AI in ad copywriting, and the future of media buying. They also touch on the significance of understanding the customer journey and the need for strategic and creative thinking in marketing. Kobi shares insights on the use of offline conversions and the importance of clear objectives in customer acquisition.


  • 00:00:00 AI's Expanding Influence in Ad Campaign Optimization
  • 00:02:07 Goal-Setting for Success: Harmonizing Metrics with Objectives
  • 00:04:22 Decoding Thumb Stop Rate: Enhancing Engagement on Social Media
  • 00:07:55 Illuminating the Blind Spot: Transforming Client Onboarding & Tracking
  • 00:13:27 Hidden Conversion Rate: Spotlight on Link to Landing Page View
  • 00:14:01 Harnessing Metrics: Amplifying Performance & Lifetime Value
  • 00:18:27 The Might of Content: Educating, Resolving Objections, & Winning Customers
  • 00:21:15 Automation & Short Attention Spans: Their Impact on Advertising
  • 00:24:24 Media Buying's Future: The Shift from Tactical to Strategic
  • 00:27:23 Creative Revolution with Photoshop & AI: Cost-Effective Avatar Testing
  • 00:32:14 Powering Up with Advantage Plus: Winning with Dynamic Copy & Isolated Images!

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