Our episode this week is brought to you live from Feisty Fest. Kathryn is joined by guest host and Marley Blonsky as they sit down with Shredley founder Ashley Rankin for a candid conversation about how a mountain bike clothing brand grew from a single ride idea into a women-centered apparel company. Shredley launched in 2012 through Kickstarter, and intentionally broke away from the standard black, baggy, pink-it-and-shrink-it mountain bike aesthetic with brighter prints and more expressive design.The discussion covers Ashley’s winding path from fashion dreams to outdoor gear, plus the product decisions behind fit, fabric, sizing, and the emotional side of getting dressed to ride. Ashley shares her perspective on what it takes to build a small, nimble apparel brand, how customer feedback shapes Shredley’s designs, and why features like pockets, drop-tail bibs, and size inclusion matter so much to riders.

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