The one about AI and Trust, The P for Product and Salem’s Lot - TG121 

00:00:00 Introduction  

Here are your hosts, Roger and Pascal.   

00:03:09 In the News  

A selection of announcements and news releases from the world of marketing and technology that caught our attention. 

00:14:48 Content Spotlights  

ROGER: Product is the P all marketers should strive to influence by Mark Ritson in Marketing Week: https://www.marketingweek.com/product-marketers-influence/ 

 PASCAL: Customers don’t trust AI, and the rift might be hurting business by Kristen Doerer, Editor at Marketing Dive 

https://www.marketingdive.com/news/customers-dont-trust-ai-hurt-business/727206 

 00:30:37 This Week in History  

Our selection of historical events and anniversaries from the world of science, technology and popular culture. 

00:36:44 Marketing Tech and Apps 

ROGER: It’s all about cameras and drones. 

DJI Neo Drone. https://store.dji.com/uk/product/dji-neo 

Insta360 Link 2 Webcam: https://store.insta360.com/product/link-2 

PASCAL: It’s all about using AI for better FAQs 

NotebookLM by Google https://notebooklm.google.com/ automatically generates summaries. 

ChatPDF https://www.chatpdf.com/ practise superior content curation using this AI-powered assistant that can read PDFs and answer your questions in any language. 

EXTRA: Meta AI https://www.meta.ai/ and check out the full overview at https://ai.meta.com Is this the biggest rival to the popular ChatGPT? 

00:45:54 Film Marketing  

SALEM’S LOT (2024) 

Directed by: Gary Dauberman (It Part 1 and 2) 

Written by: Gary Dauberman 

Cast: Lewis Pullman as Ben Mears, Makenzie Leigh as Susan Norton, Pilou Asbæk as Richard Straker, Alexander Ward as Kurt Barlow and Alfre Woodard as Dr. Cody 

Music by: Nathan Barr and Lisbeth Scott 

Tagline: Be Careful What You Invite Inside. 

Much delayed, this adaptation of Stephen King’s famous novel was rush released after a very short marketing campaign. We ask whether the film live up to the reputation of the original 1979 adaptation and what they could have done better in the marketing campaign. 

About Two Geeks and A Marketing Podcast    

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.  

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.   

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.  

Every week we'll bring you the following segments.  

• In the News.  
• Content Spotlight  
• This Week in History 
• Marketing Tech and Apps 
• Film Marketing  

Please subscribe and leave comments and suggestions in the usual places.  

Watch the show on video: https://www.youtube.com/channel/UCChv7HnP_ZqGoFQbzqkeaKA?  

Pascal Fintoni: https://pascalfintoni.com/  

Roger Edwards: https://rogeredwards.co.uk/services/