Pete and Thomas are both Co-Founders and Directors of Hyper Group, a Data Science company headquartered in Leeds, focusing on the data science behind hyper personalisation.

Both great guys with really interesting backgrounds, this was a really enjoyable episode.

Some of the work Hyper are doing in the retail space is fascinating and I can't wait to see what else they have in store for us (no pun intended ...).

As always, we're brought to you by the wonderful people at Cathcart Associates.

Music by Noisyfilter from Fugue