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280: How To Overcome The Crippling Fear Of Launching A New Product Or Service
24th June 2021 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:31:02

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In any solo episode, I love to be transparent in sharing the behind-the-scenes processes in the entrepreneurial journey. On social media, we see highlights and the finished product, but we rarely see the struggle and obstacles in getting there. Today’s focus is on confronting and overcoming fear as I go through the process of building a new product. My hope is that this episode will give you encouragement and inspiration to keep going in whatever new endeavors you undertake.

You’ll Learn

●     Three ways to combat the voices of doubt and fear:

○     Work on showing the imperfect side of building something vs. just the finished product

■     Learning and growing “in the open” helps others learn from both your failures and successes. (From Show Your Work, see Resources)

■     Bringing what you fear will be judged by others can help dissipate the fear and bring encouragement and support.

○     Realize that the first version of anything will not be the final version.

■     Putting out beta versions during the development process reduces the pressure to “get it perfect.”

■     Getting feedback on beta versions is not an indictment of my expertise. (Use Survey Monkey, see Resources)

○     Create an emotional and brainstorming safety net.

■     Using layers of family, friends, and colleagues will create a support circle for you.

■     Getting emotional, practical, and technical support will vary according to the stages in which you find yourself.

Resources:

Mentioned in the show: Show Your Work by Austin Kleon

Survey Monkey

Today’s Podcast Sponsor: Headway

Headway: Headway is building a new mental healthcare

system by using cutting-edge software to connect clients with therapists who

accept insurance, helping providers to expand their practices, and individuals

to finally find a therapist they can afford.

Solo and group practices in network through Headway can get better

rates, get paid automatically twice per month (no more rejected claims or

delayed payments), and get complimentary billing and admin support so you can

focus on serving your clients. And the best part...Headway is paid by insurance

companies, so it’s free for us to use.

Solo and group practices out of network through Headway also get

full admin support and access to the vast pool of potential clients who need to

use their insurance to pay for care. And the best part...Headway is paid by

insurance companies, so it’s free for us to use.

Learn More at https://sellingthecouch.com/headway

RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):


🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)


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💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): 


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Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

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WHO'S THIS GUY? 


Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

Mentioned in this episode:

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

Thrizer

Thrizer is a payment platform designed for private pay therapists, built to help clients automatically tap into their out-of-network benefits and save on therapy upfront. Thrizer can help instantly verify clients’ out-of-network benefits ahead of a client’s first session, so they get the transparency upfront on their out-of-pocket costs. When therapists charge their clients via Thrizer, an out-of-network claim is automatically submitted for them, so no need to deal with superbills. Best part? After meeting their deductible, clients have the option to just pay their co-insurance portion for sessions while Thrizer floats the rest of the therapist’s fee and waits for reimbursement on the client’s behalf, helping clients afford therapy upfront. Please visit sellingthecouch.com/thrizerand enter the promo code “STC” and receive waived fees for your first $2500 in charges.

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

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