Generative AI requires human direction to excel, argues our guest, Tina Tonielli, former US & NA Lead, Consumer & Business Insights, Haleon. Join host Niels Schillewaert, Head of Research at Conveo.ai, as they delve into the concept of 'AI Sameness' and explore how insights professionals can maintain their creative edge in an era dominated by efficiency. Discover why Tina believes the real value of AI lies in augmenting human abilities rather than replacing them. Gain insights into the importance of critical thinking, creativity, and maintaining a growth mindset in leveraging AI for impactful business results.

00:00 Introduction to AI and Efficiency

00:26 Welcome to the Podcast

00:39 Understanding AI Sameness

01:46 Generative AI in Business Insights

03:31 Efficiency vs. Effectiveness in AI

06:02 Driving Business Impact with Insights

09:40 Generative AI as a Research Assistant

13:49 Optimism for AI in Insights

17:42 Advice for Insights Professionals

27:19 Final Thoughts and Conclusion

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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