Artwork for podcast The Shift Spotlight!
Dave Hultin, Visionary of Marketing Ideas for Printers: Reinventing the Future of Print
Episode 147 โ€ข 24th September 2026 โ€ข The Shift Spotlight! โ€ข The Shift Spot
00:00:00 00:20:04

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๐Ÿ–จ๏ธ ๐—ฃ๐—ฟ๐—ถ๐—ป๐˜ ๐—œ๐˜€๐—ปโ€™๐˜ ๐——๐—ถ๐˜€๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด. ๐—œ๐˜โ€™๐˜€ ๐—˜๐˜ƒ๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด. ๐Ÿ–จ๏ธ

What do music, commercial printing, marketing technology, and EOSยฎ have in common? ๐ŸŽต๐Ÿ–จ๏ธ

In this episode of ๐—ง๐—ต๐—ฒ ๐—ฆ๐—ต๐—ถ๐—ณ๐˜ ๐—ฆ๐—ฝ๐—ผ๐˜๐—น๐—ถ๐—ด๐—ต๐˜โ„ข, Winter sits down with ๐——๐—ฎ๐˜ƒ๐—ฒ ๐—›๐˜‚๐—น๐˜๐—ถ๐—ป, Visionary of Marketing Ideas for Printers, for a conversation about the changing print industry and what it really takes to build a company that can grow.

Dave shares his unexpected journey from music teacher to print industry leader, the story behind Odyssey, their marketing-first management platform, and why legacy systems may not be enough for printers looking to scale.

But this conversation goes beyond technology and printing. Dave also opens up about leadership, succession, and the challenge of helping established print businesses transition to the next generation.

๐—œ๐—ป๐˜€๐—ถ๐—ฑ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป:

๐ŸŽต How a music teacher became a print industry leader

๐Ÿ–จ๏ธ Why printers need to become more than production companies

โš™๏ธ How EOSยฎ helps turn a flood of ideas into focused execution

๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆ The challenge of passing established print businesses to the next generation

๐Ÿ“ˆ What it takes to move from a โ€œbig small companyโ€ to a โ€œsmall big companyโ€

๐Ÿข Why thoughtful leadership sometimes means slowing down before speeding up

๐Ÿ’ก How technology, strategy, and good old-fashioned ink-on-paper impact can work together

One of the biggest takeaways from this conversation: growth isnโ€™t just about doing more. Sometimes, itโ€™s about stepping back, getting clear on what matters, and building the systems and leadership needed to support what comes next.

The future of print isnโ€™t just about what comes off the press.

๐—œ๐˜โ€™๐˜€ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜„๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป๐˜€ ๐—ป๐—ฒ๐˜…๐˜.

๐ŸŽง Whether youโ€™re in the print industry, leading a family business, navigating succession, or trying to turn big ideas into real execution, this episode is for you.

๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐—š๐˜‚๐—ฒ๐˜€๐˜:

โ—พ ๐——๐—ฎ๐˜ƒ๐—ฒ ๐—›๐˜‚๐—น๐˜๐—ถ๐—ป | Visionary, | www.marketingideasforprinters.com

โ—พ Hosted by Winter Paskins | The Shift Spotlightโ„ข

We are always looking for thoughtful guests with real experience.

โžก๏ธ www.shiftspotlight.com โฌ…๏ธ

๐—ง๐—ต๐—ฒ ๐—ฆ๐—ต๐—ถ๐—ณ๐˜ ๐—ฆ๐—ฝ๐—ผ๐˜๐—น๐—ถ๐—ด๐—ต๐˜โ„ข Podcast is a ๐—š๐—–๐—˜ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฐ ๐—–๐—ผ๐—ป๐˜€๐˜‚๐—น๐˜๐—ถ๐—ป๐—ด production.

๐Ÿ’ผ Ready to support your leadership team with experienced guidance? Learn more about our fractional EOSยฎ Integrator and executive services at www.gcestrategicconsulting.com

๐ŸŽ™๏ธ Think you would be a great guest? ๐—”๐—ฝ๐—ฝ๐—น๐˜† ๐—ต๐—ฒ๐—ฟ๐—ฒ โ†’ https://gcestrategicconsulting.com/shift-spotlight-podcast

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