Shownotes
Want to surround yourself with women who elevate you?
Introduction:
- In this episode of "Fuel the Fire," we have the pleasure of talking to Shannon Smyth, a remarkable entrepreneur and the founder of A Girl's Gotta Spa. Shannon is a former mental health professional who transitioned into the beauty industry and started her own indie beauty brand. Join us as we dive into Shannon's incredible journey and learn how she found her passion, overcame obstacles, and created a brand with a powerful mission.
A Journey of Transformation:
- Shannon's story begins in 2003 when she started a blog to connect with people while living in the Pocono Mountains. Feeling isolated, she used her background in mental health to understand what women needed. Her blog became a success, and a New York PR firm took notice of her expertise. She rose from being a blogger to becoming a corporate communications director for a luxury PR firm, where she gained insight into the beauty industry.
From Blogging to Beauty Brand:
- Shannon's transition into the beauty industry was marked by her journey to self-discovery and empowerment. With her newfound knowledge, she decided to launch her own brand, A Girl's Gotta Spa, in 2014. Despite facing skepticism and naysayers, she started with just two products and a commitment to giving back. Shannon's brand is now certified cruelty-free and plastic-neutral, demonstrating that even small businesses can make a significant impact.
Empowering Women Through Philanthropy:
What truly sets A Girl's Gotta Spa apart is Shannon's dedication to giving back. She's committed to supporting organizations like the Victims Intervention Program, which assists survivors of domestic violence, sexual assault, and sex trafficking. Through her brand, Shannon has created a platform to empower and uplift women, starting meaningful conversations that make a real difference.
Finding Alignment and Resilience:
Shannon's journey is a testament to the power of staying true to your values and passions. She emphasizes the importance of aligning your business with what makes your heart sing. Shannon's advice for struggling entrepreneurs is to step away from your workspace, take notice of the world around you, and gain inspiration from nature. Changing your perspective can rekindle your motivation and help you overcome obstacles.
A Supportive Community of Women:
Shannon highlights the significance of women supporting women in the world of entrepreneurship. Networking with like-minded women who understand the challenges and goals can be a game-changer. She encourages female entrepreneurs to rely on a community that fosters positivity and growth.
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