Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share stories from the world of brand and marketing, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, they discuss how The Shop Forward and Life is Beautiful each embody their brand purpose and lives their ‘why’.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brands-that-live-their-why/

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(00:00) Breakroom Opening

(00:47) Brand Introduction - The Shop Forward

(02:44) The Business Has to Exist to Support Their Why

(05:50) Know Your Mission

(08:05) Brand Introduction - Life is Beautiful

(10:18) Life is Beautiful Mission Statement

(10:46) Reinforcing Their Mission of Positivity

(13:16) Consistency and Truth in Brand

(17:34) Outro