Unlocking the Secrets of Regen Ag: A USDA-Supported Effort Shaping Agriculture’s Future

Episode 143 • 9th April 2026 • Fresh Takes On Tech • International Fresh Produce Association

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Dive into the world of regenerative agriculture with host Vonnie Estes and guest Tamara Muruetagoiena, VP of sustainability at IFPA, as they discuss the latest developments in regenerative practices. Learn about the USDA's Advancing Markets for Producers grant and its impact on the produce industry. Discover how California and Washington state growers are adopting innovative practices, reducing risks, and exploring new market opportunities. Explore the economic benefits and market potential of regenerative agriculture, while supporting sustainability and environmental efforts across the supply chain.

Key Takeaways

The IFPA is working with the USDA on a grant to promote regenerative agriculture practices among specialty crop growers in California and Washington.
This initiative aims to reduce the financial risk for growers trying sustainable practices, offering compensation and measuring outcomes like yield and soil health.
Regenerative agriculture practices align closely with the increasing market demand, giving growers a competitive edge in sustainability storytelling.
The program engages with the entire supply chain, actively involving retailers to enhance market access for regenerative agriculture products.
The wealth of data and real-world application from this initiative will provide robust insights into future agricultural practices.

Guest Resources

International Fresh Produce Association (IFPA): Website

Discover how regenerative agriculture is shaping the future of the produce industry by listening to the full episode. Stay tuned for more insightful discussions on the intersection of food, technology, and sustainability on Fresh Takes on Tech.