HR Happy Hour 267 - Recruitment Marketing, Branding, and Technology Hosts: Steve Boese, Trish McFarlane Guest: Jared Nypen, GreatClips Recorded live at SmashFly Transform in Boston, Massachusetts This week on the HR Happy Hour Show, Steve Boese was joined by Jared Nypen, Director of Talent Acquistion for GreatClips, With more than 4,000 franchised salons throughout the United States and Canada, Great Clips is the world’s largest salon brand. Great Clips franchisees employ 40,000 stylists who receive ongoing training to learn advanced skills and the latest trends. On the show, Jared shared how he and his team support the GreatClips franchisees with their talent acquistion, recruitment marketing, and employer branding programs and needs. Jared shared his perspectives on the emerging category of recruitment marketing, and how recruiters need to develop and sustain their own employer brand distinct from the consumer brand through these marketing efforts. Additionally, Jared shared some of the strategies and technologies that he and his team have engaged with in order to enable, scale, and measure the effectiveness of these branding and strategy programs and ultimately help GreatClips get more than its fair share of the available talent in a competitive labor market. This was a fun show, thanks to Jared for sitting down with us, and thanks to SmashFly for having the HR Happy Hour at the Transform event. Reminder: subscribe to the HR Happy Hour Show om iTunes, Stitcher Radio, and all the podcast player apps - just search for 'HR HappyHour' to subscribe and never miss a show.