Last week’s show was about growing your online presence with a website, and today’s show builds on that momentum. The truth is that you have to be visible online for your potential clients to find you, and that has never been more relevant than it is in today’s coronavirus pandemic. Having an online presence does NOT mean that you are doomed to spend hours each day on social media sites. Join us to learn more about maximizing your online presence and leveraging the available resources to build your coaching business.

Debbie Peck has been an online marketer since 1999, as well as being a marketing coach and consultant. She also owns a digital marketing agency that helps people set up courses and funnels and facilitates launches and launch strategies to bring in business. She is currently in her home country of Canada, but she lives the freedom lifestyle as a digital nomad, traveling the world to do her business from anywhere--when COVID-19 isn’t restricting travel. In today’s show, Debbie shares how we can use her strategies to bring in leads online and maximize our online presence.

Show Highlights:

●     We have ways to connect online in 2020 that were never before available

●     Steps to maximize your online presence:

○     Be visible

■     Set profiles to make it obvious what you do and where people can find you

■     Send the same message across all platforms

■     Attend networking events and make appearances

○     Have automated systems set up so people can connect with you

■     Use funnels to move people along in the sales process

■     Use automated emails to enhance your credibility

■     Start with what you need right now---and expand later

○     Communicate

■     Your email list is the biggest asset in your online business

■     Be clear about your call-to-action

■     Don’t do “billboard” ads, but focus on collecting the lead

○     Follow up

■     When someone opts in, have at least five emails ready to go

■     Don’t send out “fluff,” but make it important information

●     How to adapt your online content to current clients’ needs

●     Final thoughts from Debbie: “We’ve been forced to do things online that we didn’t think possible a short time ago, so we see what can be done. Networking online is the same as networking offline; follow the rules of being respectful, giving your clients valuable stuff, and building relationships.”

●     An overview of the services Debbie offers through her digital agency

Resources:

Debbie Peck Digital

Mentioned in today’s show: Minichat

Mailchimp

Mentioned in this episode:

Join Mentoring Program!

If you’re a coach who wants to grow—not just check a box—this is for you. I’m enrolling coaches now for my Spring Mentoring Program. Some are here for credentialing hours. Others are here because they want to become the coach their clients rave about. Inside the program, we work on your actual coaching. You’ll hear yourself differently. Learn from other coaches. Develop more presence. And ask questions that create real transformation. If you’re ready to deepen your skills and your impact, I’d love to support you. Learn more at starcoachshow.com/mentor I’d love to work with you.

Mentor Program

If you're working toward your ACC or PCC credential, or if it's time to recertify your ACC mentor, coaching isn't just a requirement on a checklist. It's one of the most transformative investments you can make in yourself and your coaching. I've taught or mentored over 2000 coaches, and I hear the same thing again and again. I came because I had to, and I am so glad that I did. Coaches tell me they walk away with renewed energy, deeper confidence and a community of peers who genuinely support each other. Here's what you need to know right now. Mentor coaching must span a minimum of three months, so the time to start is not when your credential is just about to expire. And if you complete your hours in 2026, you get ahead of the upcoming ICF changes, which means peace of mind along with skill development. My fall cohort is already filling up. Every group is capped at ten. It's small, personal, and powerful. If you've been waiting for the right time, this is it. So head over to Star Coach Show. That’s https://starcoachshow.com/mentor/ to grab your spot or to learn more. I'd love to work with you. Now, let's get into today's show.