Shownotes
Check out the rest of the content from "SEO in 2022" here:
http://seoin2022.com/
Questions in this episode include:
Why isn’t measuring clicks enough?
What is better than clicks?
What about early funnel traffic that clicks then comes back?
Does this mean that SEOs should be having a greater focus on bottom of funnel traffic?
Should SEOs be agreeing attribution models with their clients before proceeding?