In the Season 3 premiere of Guilty by Association, host Ben Currin (CEO of Vantaca) sits down for a transformative conversation with Zack Kass, the former Head of Go-to-Market (GTM) at OpenAI.

As the head of GTM during the launch of ChatGPT, who helped bridge the gap between OpenAI’s research and the global launch of ChatGPT, Zack provides a unique, techno-optimist perspective on the future of work and community. This episode explores the core thesis of Zack’s new book, The Next Renaissance (released Jan 13, 2026), and introduces the concept of "The Human Premium."

In this episode, we dive deep into:

1. The OpenAI Legacy: Inside the GTM strategy that brought AI to 100 million users and what it taught Zack about human nature.
2. The "Human Premium" Theory: Why the commoditization of digital intelligence through LLMs makes physical-world connection the most valuable asset of the next decade.
3. The End of Utility Software: How industries like community management are moving toward "Intelligent Ecosystems" that prioritize human leadership over administrative noise.
4. A New Renaissance: Why Zack believes AI is the catalyst for a return to thriving local communities and meaningful human connection.

Whether you are a tech leader, a community builder, or a professional navigating the shift from software to intelligence, this conversation provides the roadmap for thriving in the AI era.

About Zack Kass: Zack Kass is a global AI futurist and strategic advisor to the Fortune 100. During his tenure at OpenAI, he led the Go-to-Market team, shaping the commercial trajectory of the most significant technological shift in history. His book, The Next Renaissance, is available now.