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Michelin 3xplorer Club: Tires in web3?
Episode 53710th October 2023 • NFT Business Show • Nifty Business
00:00:00 00:11:11

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In this episode, we explore Michelin's unconventional entry into Web3. With a century-old history of unique marketing, Michelin's NFT project, the Mich3lin Explorer Club, aims to engage the travel-loving audience.

Using their iconic mascot and a long-term approach to boost tire sales. It's a fascinating case study worth checking out!

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#47 - NFT Words & Verbiage Part II

#97 - NFT Words & Verbiage Part III

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