April J. Baynes of The Jewel Marketing Company states it's essential your brand be authentic and in alignment with the principals of the company, particularly for start-ups and small businesses. Your employees make up the majority of your brand ambassadors and they aren't going to represent your brand well if it is not authentic. April suggests 4 questions you must answer in order to build your brand: 1. Who am I; 2: How do I want to do this (i.e. provide your service); 3. What purpose do I want to serve; and 4. What problem do I want to solve. April advises that building your brand starts with you taking time to understand who you are. She provides the wise advise not to chase the money but to start with who you are and your passion and you can count on the money following.

Show highlights

01:32 Start with your brand.

04:24 Don't disconnect your brand from your authenticity.

08:00 The strategy behind developing your authentic brand.

09:52 Having an authentic brand pays off.

16:40 Five steps to take to create an authentic brand.

20:43 Learn about April. Email April at hello.apriljbaynes@gmail.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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