Does blogging still work – especially now AI can answer almost any question in seconds?

It’s a fair question. Because if you’re going to spend a couple of hours writing a blog, you want it to do more than sit looking pretty on your website.

But perhaps we’ve been judging whether a blog ‘works’ in completely the wrong way.

In this episode, I’m looking at what’s changed, what hasn’t – and why getting found might only be half the story.

Links mentioned in this episode

HubSpot – The 2025 State of Blogging Report

Read the HubSpot State of Blogging Report

Neil Patel / NP Digital – The Human Edge: What AI Still Can’t Do in SEO

Read The Human Edge

Want some help with your own blogs?

Framework First gives you a different blogging framework every month to help you turn your knowledge, experience and ideas into blogs that sound like you – and help the right clients find and choose you.

Framework First link

And the usual useful stuff…

☕ Buy Me a Coffee – because the podcast is largely fuelled by coffee, cake and me having far too many things I want to talk about.

Buy Me a Coffee

🌱 Start Here – find my free and paid resources to help you grow your private practice.

Start Here