Simon Cox reveals why it's important to remove the complexities of SEO and get back to basics in 2025, in a discussion with David Bain.

Talking points include:

What do you mean by saying that no-one is going to be able to keep up with AI in 2025?

Should SEOs not try to use AI?

What do you mean by saying that you should remove the complexities of SEO?

What are the basics that everyone should get back to?

How do you ensure that you are focusing on the right basics?

How do you justify not focusing on AI to business leaders who might expect SEOs to have an AI strategy?

What does this mean for the future of SEO?

Read the full transcript of Simon's interview at https://majestic.com/seo-in-2025/additional-insights/simon-cox