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How to Get The Most Out of Your Content by Repurposing It
15th December 2022 • Marketing Wins • Valerie Morris
00:00:00 00:40:34

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In this episode you will learn about: 

  • How to best leverage all the content that you create. 
  • How to repurpose content for a variety of platforms and audiences.
  • The steps that Jeff takes to repurpose content such as live shows and blog articles.
  • The three Rs of repurposing. 
  • How to refresh content so that it stays relevant.
  • Why it is important to note the content that grabs your attention online. 
  • How many touchpoints are needed in the customer journey before someone decides to buy?
  • How to space out your content so that it is not spammy.
  • Why it is important to feature other people in your content.
  • How to repurpose a live show by turning it into a podcast. 
  • A powerful tool that Jeff uses to generate transcripts of videos and audio.
  • How to manage the distribution of your content across different platforms.
  • How to repurpose written content like for example blog articles.
  • Why it is important to use long-form content as much as you can.
  • How to strategically place content on social media platforms and search engines.
  • Platforms with the best organic reach.
  • The benefits of using Pinterest.
  • Why Pinterest is Jeff’s favorite platform.
  • The type of audience that can be found on Pinterest.
  • The platforms where audiences have the highest intent to buy. 
  • The difference in video quality between YouTube and TikTok.
  • How to channel nervousness into energy for the show when you do live shows.
  • Why video production is becoming a crucial skill for entrepreneurs.
  • Can you be a real business today if you don’t have a website?
  • How to decide which content to repurpose?
  • Should you repurpose your most popular content or the content that you think is the best?
  • Jeff’s top advice for achieving a quick marketing win with repurposed content.
  • How to turn downtime and your hobbies into valuable content.

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