Shownotes
In this episode you will learn about:
- How to best leverage all the content that you create.
- How to repurpose content for a variety of platforms and audiences.
- The steps that Jeff takes to repurpose content such as live shows and blog articles.
- The three Rs of repurposing.
- How to refresh content so that it stays relevant.
- Why it is important to note the content that grabs your attention online.
- How many touchpoints are needed in the customer journey before someone decides to buy?
- How to space out your content so that it is not spammy.
- Why it is important to feature other people in your content.
- How to repurpose a live show by turning it into a podcast.
- A powerful tool that Jeff uses to generate transcripts of videos and audio.
- How to manage the distribution of your content across different platforms.
- How to repurpose written content like for example blog articles.
- Why it is important to use long-form content as much as you can.
- How to strategically place content on social media platforms and search engines.
- Platforms with the best organic reach.
- The benefits of using Pinterest.
- Why Pinterest is Jeff’s favorite platform.
- The type of audience that can be found on Pinterest.
- The platforms where audiences have the highest intent to buy.
- The difference in video quality between YouTube and TikTok.
- How to channel nervousness into energy for the show when you do live shows.
- Why video production is becoming a crucial skill for entrepreneurs.
- Can you be a real business today if you don’t have a website?
- How to decide which content to repurpose?
- Should you repurpose your most popular content or the content that you think is the best?
- Jeff’s top advice for achieving a quick marketing win with repurposed content.
- How to turn downtime and your hobbies into valuable content.
Find Jeff online:
_____
This episode brought to you by Author Craft!
Join the Author Craft Hub! A place for authors to get tools you can actually use to guide you through the process from writing to publishing, to launching and ongoing marketing...and more! Members get new resources for each week of the month as well as access to the whole archive. Join today and take the headache out of promoting your writing!
