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How do you create the builders of tomorrow? With LEGO's Cecilia Weckstrom
19th November 2018 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:20:07

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Senior director at LEGO, Cecilia's passion is bringing out the best in people and brands through empowering creativity and innovation among consumers and employees alike. So, how do you create the builders of tomorrow? How do you take the global legend that is LEGO – one built on creativity and inspiring minds – and make it fully sustainable by 2030? Recorded at The Marketing Society London Braver Conference 2018. This year we held four conferences in four places in the world on the same day: London, New York, Dubai and Hong Kong. Our speakers came from all walks of life. Listen to the sessions back for a dose of bravery.