Summary

Group Coaching is the best way to scale your business and develop a greater community.

Takeaways

• Group coaching programs offer support, community, and learning opportunities.
• Commitment and a positive mindset are essential for getting the most out of group coaching.
• Building relationships and embracing diversity in a group coaching setting can lead to valuable connections and new perspectives.
• Celebrating achievements and fostering accountability within a group can enhance motivation and success.
• Exploring and participating in group coaching programs can help entrepreneurs solve business problems and overcome challenges.

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Welcome everyone to the Power Half Hour. And this week we

have a very special guest from Houston, Texas, business coach

Thank you for coming on. So tell us a little bit about your story, how

Okay, so there's like a long and meandering path to that. But

essentially, I think it started from growing

up, my dad owned his own construction company. And so I got

to watch him be the boss. So I always knew

that I wanted to eventually own my own business. And

I worked in corporate jobs, I have a background in public relations and

communications. And then tripped into

personal finance. So I was doing financial advising

for people in Calgary and got

to the point where I was kind of like, what am I going to do next? And

my husband got a job in Australia. So that flipped me right into,

Oh, I guess we're going to Australia. And when I was

there, I had just trained you know, gotten all

my credentials to do the same thing as I was doing in Canada, only

to have him come home and say, Hey, how about Texas? And

it's like, what? Okay, cool. I'll roll

with that. At that point we had four kids. So when we got

to Texas, I, yeah. So

I got to Texas and thought, okay, I want to take advantage of all

the things that I've done in the past, but I don't necessarily want to go back to a

corporate job. And now's the time to open a business

and do it myself. I started doing personal financial

coaching for people. So I wanted to help them with their budgeting, their

finances, just making the financial world more

comfortable for people. And very quickly, business

owners were the ones that were showing up. So whatever I was saying online, whatever

I was talking about in networking groups, it was resonating

with people that own business. And so instead of doing, hey,

we'll figure out your personal money, I went very quickly into,

I will profit coach you and get you to make more money in your

business, which alleviates the tension on

the personal finances if you're doing it correctly. So

Amazing. Well, it's quite the journey, you know, starting from

corporate to financial planning for people and

business coaching, personal individual, and then boom, business

coaching, kind of just like one led to another naturally, it

just wasn't like you were like, from day one, I want to be a

business coach, but because you're good at it, and now it turned into this

Awesome. Awesome. You know, a lot of businesses, especially

You're right. I wish I could say, no, that's not true, but no,

Yeah. It's tough to be profitable. So I guess,

you know, when you were working with business owners, you know, team leaders, what

are some tips and tricks right now that you're giving them to become

more profitable besides like spend less, make more?

I mean, it always kind of boils down to spend less, make more, but

it comes from a position of how exactly you're going to do

that, right? Because yeah, we hear that advice. We know what it looks like to

calculate out our profitability. And it comes

from a place of figuring out where are your gaps right

now? So are you actually in a

position of selling more and more of the people you're

in front of, right? What's your closing ratio in your business? Are

you good at it? We can, and this happens, real

estate's a great example of an industry where people are naturally

often good talkers and they are naturally kind

of salesy people. And I mean that in the best way possible. but

they don't necessarily work on how do I strengthen that

sales muscle and get better and better at closing, at

figuring out what are those pinpoints where I could have gotten that

guy, but something happened. Do we go back and evaluate and

reflect on why we lost the business or why they

didn't choose you when you're in a bit of a situation of

either a bidding war on a selling situation Yeah.

Or when somebody is getting ready to actually sell their house and

they're interviewing four or five different people, what is it that didn't

get you the job? And how are we correcting for that on the front

Interesting. So that's actually even like a

marketing type of coaching and also a little bit of sales coaching,

Yeah. And my philosophy has always been that I

have a crush formula. So I use a crush formula to kind of walk my clients

through. And we start with the core of

your business. So why are you even doing what you're doing? Why are you in

this industry to begin with? Why do you want to serve clients from the

position that you are? We get that really strong because that's what keeps

us going on those days where it feels like banging your head against the

And that's a lot of days these days for a lot of realtors. I

Yeah. Yeah. Yeah. The real estate business right now is hard, right?

It is. And so we need to have a reason for getting up and continuing

to do it. So we start there, but then we do talk about all

of your financials and understanding it and making really clear

decisions as to what we're spending money on, what we're not spending money

on, what we're evaluating the ROI. So the return on your

investment for all the things that we do spend our money on in a business, all

of those pieces. But then there is the sales, promotion, mindset,

automation, all of those pieces, I still feel like drives into

profit. So we talk about all of that, which is a little bit more

Yeah, interesting. So it really like a holistic whole view

of the business from sales to marketing to what are

you spending lead gen on? What are you not spending on? Where

are the gaps? Where are the opportunities for you to increase income? And

obviously you dissect p&l and everything and identify where

Oh yeah. And that's always the part where it's interesting, especially with

certain service-based businesses like being in real estate. Sometimes

people forget that they're actually in business for themselves, right? They're kind

of of that, like it's a pseudo, am I an employee? I

work under a different brokerage. Like how does that work? There's structures

there that you have to kind of maintain and follow to a certain degree, but then you're

pretty autonomous as well. It's kind of, that combination. And

sometimes we just, because everybody else is doing it, I'm spending money on

this. And I didn't ever really think about it. And is it even

working for me? So that's a huge portion of the discussion. And knowing

your numbers, like actually being able to pull up

a P&L, right? There's a lot of business owners that are like, I

Yeah, or they don't want to look at the reality of

the situation. It's like yes, we're not profitable Right. Why

do you think that well, especially in the market right now people

aren't profitable and in good times people aren't profitable Why

Well in good times people aren't profitable because they go crazy with

spending right? So either you're pulling money for your personal accounts

or because you want to be living the lifestyle you feel like

you've earned as a business owner and you're now finally making

money and it's coming in and you're like, woohoo, vacation time or

whatever that looks like for you. But in the slow times, we're not

profitable because it takes us a long time to pivot, right? If the

things aren't working that we're doing, are we shifting? Are we

doing more? Are we 10Xing our effort when that's what

the market calls for? And most people don't do that,

Yeah, it's way better to prepare and to be

ahead of the curve and say, OK, I see a wave coming, whatever

it is like this is what we need to do now. So is that what

Yeah, I definitely do. We talk a lot about having money set

aside. So you're profitable means we're actually generating

revenue and there's revenue in the business that's sitting there for

the lean times, that's sitting there for the investment opportunity that

comes along that you want to be able to take advantage of. So we're building to

that as well. So not only are we building profitability from

a corporate standpoint, right, where we can start to self-finance on

the low times, but also we're building it because we want to

take more money home and actually create the life we've intended. We're

all self-employed because we thought we could

make more money this way. We'd have more time freedom, more

financial freedom, but most of us feel like, oh no, I've

made a terrible mistake. I'm working way more than I

was in a corporate job and making way less. And it's like, well,

don't stay there. Don't keep doing that. Get help

What sort of typical results for a real estate agent can

That's a really good question. I had a podcast episode go out this week and

it was a client of mine who's a realtor. And she was

on a team and then went independent with me and

increased her, now I want to say, I'm almost

certain it was her revenue, but it's on that podcast. So you can double check me.

You can 300% increase in her revenue over the course

of the time that we worked together. So the first, I think it was 12 months. It

was a huge increase. So she went from being on a team to being

independent. And the thing that she says on that podcast that

I think is so interesting is her motivation at that

point wasn't really money. It was fear around

getting coached around the fear of could she even do that? Would

she even have the ability to be successful on her

own? That feeling like she was so protected and

so safe within the group. And could she actually even

be independent? That felt like a big step for her. And

so that was part of our coaching to begin with. And then, you know, we've

seen just massive, massive growth since then with her. She's

So what are some biggest struggles right now that you see for real

estate agents that you're working with? And how are you navigating them past

I think one of the biggest ones I hear about all the time is there's been such a

shift in the market, right? So we're looking at interest rates being probably

the primary issue that I hear about the most. And honestly,

I often will say when I'm in front of a group, It

is not important. It is true, right? Everything

that you're feeling is true and factual and yes, we can like look at

the logistics of it, but it doesn't matter. It

is just the today and now in terms of what the market looks like, in

terms of what the interest rates are looking like. There are still people

buying and selling property at these interest rates. We

see it. There's still names up on that leaderboard in the office. So

we have to be very careful not to fall into the trap of like, I can't

because of what's happening. It's like, no, I

can despite what's happening, but it's a

different problem. So what do I need to shift? What I did three months

ago or a year ago is not going to work.

So looking at it just as a problem, Just as

a like, okay, how, how could I make this work? And

then going after it. That's the number one thing is like, don't

let the news or the words that you're floating around in the world settle

so heavy on you that you then just think it's impossible. I

That's amazing. I always say, you know, it's because the market is

down right now that I will, you know, become successful, right?

I always say, you know, in 2008, that's the year I actually became,

you know, in my mind, a really tough agent, because I

went through the grind, I became better because of it. So I always think,

okay, when the market's down, here's my opportunity. And there's

So look, There's so many people that are in real estate

right now that will not be here next year. And by next year, I mean January,

Let's talk to those people right now. If they are listening right now, quiet

quitting or straight up like signing my paper saying I'm out of

Make a decision. Make a decision of either you are

in this business for the long term, not just till Tuesday,

not till it's easier, but like you're literally in it, or

actively choose to not be in it and don't make that a

bad thing. Make it be just a decision you're making in your life

and then go to the next thing. But don't waffle. Don't

waste any more weeks of you thinking, I kind of,

I should have, I maybe, I kind, like, It doesn't get you

anywhere. So you either go, I always say to the kids, I've

got four now and a couple of them are teenagers. So we're in that stage. And

it's like, we only do things with our full ass. No half-assing allowed.

right? You're all in. So if you're calling yourself a

realtor right now, then for the love, do the things a

realtor needs to do to be successful. Otherwise, choose

a different occupation and have that be totally okay that that's your

choice, but either lean in or get out because it's

causing you more stress dwelling on that day in, day out.

So Sam, amazing, amazing, amazing advice. How

can people reach you if they wanted to, you know, get

So probably the best place to find me is

SamTheProfitCoach on Instagram. That

is the best place. Slide into my DMs, tell me you listen

to this and ask the question, like whatever you're sitting there with

right now, just ask me. I'm happy to have that conversation or

Amazing. And what I'm gathering from this call is that Sam will actually

be very gentle with you and not beat you up. So I

I'm gentle, but a little bit of an ass kicker. So it's a little

like, I'm nicely going to kick you in the behind and get you going.

I love it. With that being said, thank you so much for being here, Sam.

We'll look forward to seeing you soon. And we'll need to have a part two