Having a clear vision will help you define what sort of business you should build that works for you. It’s one of the best things you can do for your business, but so often gets completely missed out. Without a vision, you will get carried along for the ride without knowing where you’re going.
Many complementary practitioners are driven by their passion for their approach and helping people. They build a business similar to their peers because they think that’s what’s expected. Before they know it, they’re floundering and don’t know which way to turn.
If you’ve fallen into a working pattern that isn’t right for you, it’s time to take a step back and start with the end in mind.