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The Women Conquer Business show is an educational how-to

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women in business podcast.

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That features stories, marketing news and real life experiences

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from fun and friendly hosts.

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Jen McFarland and Shelley Carney.

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Join us as we dive into the details.

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So you can slay marketing, overwhelm, streamline processes

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and amplify your impact.

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You'll learn strategies and tactics, leadership skills, and practical advice

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from successful women entrepreneurs.

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To help you grow, nurture and sustain your business.

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Hello.

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Hello.

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Hello.

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Welcome to Women Conquer Business.

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I'm good.

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We're conquering it.

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We're doing it.

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For those of you who are on YouTube, this is take two.

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Yeah, because when you live stream things happen and I had a power blip.

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And for those of you listening on the podcast, it's like nothing ever happened.

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Woohoo.

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This is the show.

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That's right.

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What we are talking about today is how to recession proof your business

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with multiple revenue streams.

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Having only one revenue stream means taking a chance that it

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will never fail or never get out of date or that it's perfect.

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when the economy experience changes that affect your business

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income can quickly dry up.

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If you realize solely on a few steady clients for all of your income, what

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happens if they suddenly leave you.

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That's why we recommend creating multiple and diverse revenue

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streams to support your business.

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That's what I've been doing and building for over five years.

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And that's a lot of what we're gonna talk about today.

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In this episode, we'll explore both passive and active revenue streams.

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How to open up new pathways to earning new revenue?

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This is good.

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Not only because I can speak to what happened during COVID.

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But it's also knowing that we have some inflationary economy things happening.

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How do we also prepare.

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For what could be a recession?

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We haven't had a recession in 14 years.

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It's actually the longest we've ever gone without an official recession.

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so a lot of economists think that we're overdue for one.

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So that's what we're gonna be talking about today.

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Assuming the power doesn't go out here again, which is what happened.

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There was a little blip on the grid over here, Portland, Oregon.

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How you doing over there?

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Shelley.

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I'm recovered now from my, oh, I do.

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Where's

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Jen.

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Ah, the trauma of the lights going out and me disappearing which is rough.

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We're good.

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That's the story with live streaming and it's all good.

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You just try again,

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make it better the story with live streaming and it's it.

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The risk that we take when we each have different expertise that we speak to.

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I was shell sharing with Shelley.

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How, if we were talking about.

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Live streaming.

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I'd be like who wants to talk about apps?

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Like I would, I would just pull something off the shelf and

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talk about something different.

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And because this multiple revenue stream is something that I fell into and it's

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something that I can speak to a lot.

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And it's not necessarily just something that Shelley can pull out a thin air.

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We can each speak to our own expertise, but in this case,

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this is something where I've.

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Doing this, it has become my business model and that I stumbled into.

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And I think that I was taking the lead today.

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So glad to be.

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Yeah, Shelley's glad that she's not having to tap dance anymore

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waiting for me because it took longer than I anticipated to get back.

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And for those of you who don't know, I am heavily caffeinated and very

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chatty today, so I was happy to hop right back on and talk that's

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right.

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That's right.

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Good.

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I'm

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I'm glad.

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Yeah, we've been on the phone for two and a half hours this

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point, except for the little blip.

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Yeah.

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For about 20 minutes that I couldn't get on.

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So Shelley, do you wanna talk about what's been going on over in your world?

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Sure.

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So right now Toby's on vacation visiting his family in South Carolina.

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So I'm on my lone some here and For messages and methods today, we

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started back with interviewing guests.

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So I'm hoping that's going to go well, we started a new funnel

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for guests this last week.

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Make sure all of our links are working and we can send them through and get

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them signed up and tell them what to do.

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And have to see if all of our.

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If it's all copacetic today is our first try at and I'm by myself.

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, it'll be another interesting experiment to see how that goes.

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Oh, that's right.

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Cause Toby's in South Carolina.

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That's right.

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That's right.

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That's awesome.

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So last week we taught, we did a show on Saturday since we do normally do one on

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Wednesday and he wasn't gonna be here.

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We did a show on Saturday and we're talking about, traveling and boating and

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we're getting into making more travel videos, more vlogs, more unboxing.

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Things, Toby ordered a boat and a motor and a trailer and what yeah.

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Life jackets.

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We got it all.

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And it all came this week.

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So we're like unboxing and doing videos about it.

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And he's doing little vlogs from South Carolina with his family.

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So yeah we're getting more into some travel videos and hopefully.

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Entertaining people with that.

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That's super fun.

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I have to share all that stuff with my brother who at some point

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wants to have a travel blog.

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Yeah.

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He's really, he's always been super fascinated with airplanes and cars

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and travels and all kinds of stuff.

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I'm the one who's traveled a lot.

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And I'm kind like whatever, just get me there, and he's the one who's into.

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He, I remember when we all went to London together, he knew everything

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there was to know about the airplane.

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And was sending us all kinds of information.

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So it's fascinating, but so I'll have to send him your way so that he can

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look at all that, the gadgets and stuff and put all that stuff together.

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Cause I've talked to him about it and he gets, he's not into

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all the gadgets the same way.

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You could actually share more in depth expertise, whereas I'm like,

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just get the stuff and the things, and then it'll work at some point.

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Cuz I, I just love toys.

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Yeah.

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That's Toby, right?

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I'm not a professional drone and we have the the Osmo pocket.

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Yeah.

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And we've got all the toys, so we

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gotta just, yeah.

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I like to have fun with discovery, I have my expertise, but then

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I have never had a travel vlog.

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You know what I mean?

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So I don't know the ins and outs so yeah, I'll send him your way and that's so cool.

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And then who are you interviewing today?

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We're interviewing John Fallis and he is.

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He calls himself a marketing therapist.

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So they talk, he helps new business owners to understand online marketing, digital

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marketing and what it is they need to do to, especially if they're transitioning

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from a, a mortar, brick and mortar.

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Yeah.

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Physical location to a, to an online business.

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So he helps them with that transition.

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That's cool.

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I did read that in your newsletter.

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Yeah, but I, like I said I guess we'll talk about what I've been doing.

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I got away.

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I went to some place.

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If you go to yeah.

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getaway.house, it was, I'm a sucker for Facebook videos and ads and stuff.

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I think this used to be called outpost like years ago, and now it's called

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getaway and they have locations all over.

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The country and it was lovely.

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It's like a tiny home and it has it, they just, it had a

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huge picture window in the end.

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And I was visited every day by a family of deer.

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It was lovely and wonderful.

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It convinced me that I never want to live in a tiny home because I was

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thinking about what that would look like my family to be in a small space,

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but it convinced me that I need.

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A way to just get away like that, and part of it was that I didn't have my computer.

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I didn't have wifi.

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I didn't have, I didn't even have cell service, which was delightful.

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It was exactly what I needed.

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I had amped myself up to like maximum stress, just so many things going on.

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I need to hire somebody working on that actively.

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And I reached a point where I just couldn't think anymore,

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like I just had too much.

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And so I scheduled this last minute getaway so that I could

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kinda reset and everything.

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And it was amazing, taking all kinds of hikes.

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The place is just decked out.

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Like it's not like going to a campground with the state of Oregon.

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It's , the finest of everything is inside this place.

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and it was great, air conditioning, they have heat, they had, they

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it's they thought of everything.

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So it was perfect for me because I could just get away be like in this

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other place and really think about, what I'm working on and things like

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this, like the, all the revenue streams and how all of that is working out and

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how these pieces are really gonna fit together, moving forward, which is the

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complexity of what we're gonna talk about today, which is just, when you have

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multiple revenue streams, you do have.

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You have to be organized in different ways.

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And sometimes when you add new things go a little haywire or sideways.

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And I have these little rough patches sometimes because of the complexity

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behind how I run my business.

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And it's because I have all of, this collection of W-2s.

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Of like this goes with this and this is

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how things work.

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Mm.

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Tax season must be a lot of fun for you.

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That's why I have a person.

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So it, and then also we've started getting people into the Epiphany Courses,

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membership, which is just amazing.

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I released a course last week on Epiphany about making the connection

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between Etsy and creating a lot.

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Graphics for your social media feed that came up with a client.

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So I thought, oh, I might as well just share it over there.

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So that's neat.

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So Epiphany is working all kinds of things are happening.

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But yeah, my, my brain just kinda went and couldn't do it.

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Getting away was wonderful and beautiful.

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We'll definitely put the link to getaway house in the show notes.

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I have some pictures of the deer and some of the hiking I did and

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I think I'll put those on the website as well, cuz it's just neat.

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And I think that they do it so that they are, they say it's in Portland, but it

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was actually like two hours from Portland.

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And I was telling Shelley that so no wifi.

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No.

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Messages, no text, no nothing, which is great.

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And what they said, like print out the map and figure out your stuff.

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And I, but I was stressed out when I left and I didn't think about it.

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So I go to leave and I'm like, how do I get, how do I get home?

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and that's what happened.

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Like I get out there cause I was telling Shelley I'm like, it was like an hour from

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Hood River, which is like the touch point.

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Like I've been.

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I haven't been to Mount Adams before, which is where it was.

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And so I basically had to get from Mount Adams to the river so that I could get

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on the highway to get back to Portland and I'm driving and I'm like pulling

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over when I have a bar to be like, okay, can this Google Map's gonna work now?

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And it like didn't work and it didn't work.

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And then finally I was just like We're just gonna drive and see if we

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can find it, and so I drove for an hour and figured out how to get back.

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And then, then by the time I get to something, I recognize I'm like I

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don't now I don't need Google maps.

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So by the time Google maps worked it, it was over.

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So so that was pretty fun.

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But I would definitely recommend going to getaway.house and seeing

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if there's something there.

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That's near you that peaks your interest because it's it was definitely

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worthwhile to to get away for sure.

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So, are we ready for breaking news?

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Go on old school.

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Oh yeah, we're ready for your breaking news.

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Let's do it.

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Okay.

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So my friends over at Near Media.

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Broke some news.

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I guess Facebook has announced that they are doing some B2B targeting.

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So if you've ever run ads on Facebook for your business, I'm

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making this a little bit bigger.

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If you've ever run ads on Facebook for your business, you know that if

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you are in the business to business realm, it can be really hard to make

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sure you're targeting the right people.

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It can be hard to get those decision makers.

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Targeted to your ads.

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It's a real issue.

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It's a problem.

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So what they've done now is Facebook has changed their segmenting to help

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with B2B targeting in particular.

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So you can now search for things like.

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This example here Near Media took Near Media, took this from Facebook.

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We'll put the link to the Near Media.co article in the show notes.

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But for example, you can segment out like it decision makers or

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business decision maker, and then like their titles and interests.

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This is a much more targeted way of Of getting to the right people.

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And one of the reasons why this is really important is because if you

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go down below, when I work with people, I'm like you might wanna think

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twice about LinkedIn because LinkedIn advertising is really expensive.

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The cost per click for Facebook is about a buck, versus.

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5 56 bucks on LinkedIn, but then it's it was easier to target

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people by position on LinkedIn.

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So if you had an ad, you could be looking for someone who is, a marketing

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specialist or CEO or, whatever it is that your particular target is.

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You could do that a lot easier on LinkedIn, but then the ads are just almost

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cost prohibitive for a lot of people.

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So this is something you'd wanna test out if you're gonna do ads and

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you wanna do Facebook ads, because most of your people are on Facebook.

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You think they're active there, and then you can search based on their

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particular demographic by decision making.

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I think it's a really big it's a really big help for People who are running ads.

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Yeah.

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So that's a really big thing that's going on in the news.

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The second thing is this report let me pull this up and this really leads

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into what we're gonna talk about today.

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I think Shelley's gonna put this Put the link to the report in the chat.

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It is a form to sign up for the report if you're interested.

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This, so this report is all about recession.

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Recession proofing your business and the marketing that it takes.

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It's like the rules of recession proofing it's pretty nerdy.

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I'll be honest with you.

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the link is pretty nerdy and it is a lot about recession

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proofing and like how you run ads.

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The thing from this report.

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And I also have learned about this from Near Media.

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I just trust, trust Near Media so much.

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One of my trusted colleagues, David Mim is connected to it and

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will put a link to them as well.

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I think that their link is in the article, but they have a podcast

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and they also have a lot of articles that come out and they send them out.

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This is, this report talks a lot about ads.

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There's a lot in there about billboards and all different kinds of things.

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The piece that I think is the most interesting for our audience, for the

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people who are listening to this show is that when is this part right here?

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So play the long game for the best odds of success.

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And if I were to share.

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What my philosophy is for my own business and what it means to

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have multiple revenue streams.

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It is very much about playing the long game.

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I go into a lot of things thinking like, in the long term, this is gonna be good.

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Even if the immediate answer, maybe isn't there.

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Meaning if I, even, if I can't immediately say, oh, I'm gonna make

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a hundred thousand dollars from this.

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I don't know.

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I don't just walk away.

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Like I'll look into it and I'll see what'll happen.

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So here's the interesting thing here.

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So when we talk about the recession and marketing, I actually had a

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prospective client ask me about this.

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Last week.

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And it was like, what do I focus on in my marketing with,

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there's gonna be a recession.

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If money's gonna be tight, what do I do?

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Do I focus on the people I have?

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Do I focus on the people I don't have?

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Do I stop marketing?

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What do I do?

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Cuz a lot of people stop marketing.

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Which is what a lot of people did during COVID in the beginning of COVID and.

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The longer COVID went on, then they had to go back and build up the brand awareness

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again, and they had to do a lot of stuff.

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So what I like about this is you.

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If you're watching this, you can see play the long game

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for the best odds of success.

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So what that means is you work on the top of the funnel.

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So you're always working on people, knowing who you are.

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You're always working on a lot of the stuff that we do on this

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show is top of the funnel stuff.

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So marketing, how tos, when we look at.

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at the top of the funnel.

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That's like when people wanna get more information, they wanna learn some basic

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tips, that's the top of the funnel.

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And then.

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We Shelley.

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And I hope that some of you will subscribe to our newsletters and learn more in

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depth about what it is that we do.

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That's the top of the funnel is like how to informational stuff.

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This whole show is like about getting you the tools that you need.

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And then if you're like I really wanna take action.

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Do I know anybody who can help me?

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Oh, wait, I've been listening to this podcast, like that's top of the

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funnel stuff, and then the podcast is top of the funnel and then you

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hope to get people down into it.

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So when this company did this research about marketing, they found that the

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top of the funnel gives you the best odd success, like the overall impact.

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If you have like limited resources, that type of thing is if you can focus on the

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top of the funnel during a recession, it will yield better results than if you

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focus on the people that you already have.

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So constantly be building it constantly, be adding to who

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it is that you have out there.

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And then you can also focus on the bottom of the funnel, but if you are

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always bringing people in it's one way of recession proofing your business.

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Very good.

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So I was listening to a podcast last week with Amy Porterfield and I wrote

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about this in my LinkedIn newsletter.

Shelley: 00:17:18

And she said that if she had to go, if she could go back to when she

Shelley: 00:17:22

first started and she could do three things that would make the most

Shelley: 00:17:26

difference for her business, the number one thing she would do would be.

Shelley: 00:17:31

Consistently create content and distribute it consistently every week.

Shelley: 00:17:38

Cuz she had started off.

Shelley: 00:17:39

It was, hit and miss and sometimes she'd podcast and sometimes she'd

Shelley: 00:17:43

send out a newsletter, but it wasn't, there was no rhyme or

Shelley: 00:17:47

reason there was no framework to it.

Shelley: 00:17:49

So when you want to grow your business, Stay on track with it, even when all

Shelley: 00:17:56

kinds of stuff in your life is blowing up.

Shelley: 00:17:59

If you can just, and this was her suggestion, have a weekly podcast

Shelley: 00:18:03

and a weekly newsletter, then at least you are not gonna lose all

Shelley: 00:18:09

that momentum that you've built up.

Shelley: 00:18:11

And you're going to continue to gain in momentum and have

Shelley: 00:18:15

that top of funnel working for.

Shelley: 00:18:18

And

Jen: 00:18:19

yeah, I totally agree.

Jen: 00:18:22

and the research bears it out.

Jen: 00:18:24

, I think that sometimes, sometimes we.

Jen: 00:18:29

Look to like Amy Porterfield and we say she's, what does she know?

Jen: 00:18:32

She's so much further ahead than like where some people are in their business.

Jen: 00:18:37

, that, it seems that's easy for you to say you have a team, you have all of

Jen: 00:18:40

these things, like how, but there's something to that, not being hit or

Jen: 00:18:43

miss being, being available all the time, answering questions talking.

Jen: 00:18:48

Talking to people when they ask you questions, making sure that

Jen: 00:18:52

you're responsive and replying.

Jen: 00:18:53

These are all top of the funnel relation relationship, building

Jen: 00:18:58

relation, relational marketing.

Jen: 00:19:00

So when you know, and they say 20, 22 is the year of relationship marketing.

Jen: 00:19:07

So building relationships, talking to people, we're seeing such an increase in

Jen: 00:19:12

that personalization, people wanna feel.

Jen: 00:19:16

Because they are special.

Jen: 00:19:18

And the more that we can help people understand that we understand

Jen: 00:19:23

what's going on with them and ask questions and then answer them, ask

Jen: 00:19:28

people to reply to a newsletter.

Jen: 00:19:29

And then when they do thank them and answer their questions, these are all

Jen: 00:19:34

activities that help you grow your business because it's top of the funnel.

Jen: 00:19:40

But it's also about like you just being available.

Jen: 00:19:43

And being responsive.

Jen: 00:19:44

And that's what a lot of, when we start talking about building out multiple

Jen: 00:19:49

revenue streams, a lot of times it is about showing up consistently.

Jen: 00:19:55

Yep.

Jen: 00:19:56

And being that person that somebody thinks of when something comes up, that's right.

Jen: 00:20:00

And they ask you are we ready to move into the training?

Jen: 00:20:03

Part

Shelley: 00:20:05

are we gonna do?

Shelley: 00:20:05

Oh, we have yes.

Shelley: 00:20:07

Training.

Jen: 00:20:07

Okay.

Jen: 00:20:07

Training.

Jen: 00:20:09

I thought we were already in it.

Jen: 00:20:11

are we in it?

Jen: 00:20:11

OK.

Jen: 00:20:12

We kinda had the transition, right?

Jen: 00:20:13

Yeah.

Jen: 00:20:13

So the repro, the, we have the proof.

Jen: 00:20:15

So we shared the rules of recession proofing, focusing

Jen: 00:20:18

on the top of the funnel.

Jen: 00:20:19

The other piece of that is where does the money come from?

Jen: 00:20:22

Okay.

Jen: 00:20:23

Yeah.

Jen: 00:20:23

So I have, so we're gonna, we were gonna start with active and then passive.

Jen: 00:20:28

But the first thing we wanted talk about was brainstorming out like what it is

Jen: 00:20:33

that you do , so you have like your active services that you do, and then.

Jen: 00:20:39

There's we were calling him spinoffs when we were talking before the show.

Jen: 00:20:43

But I would say that, everybody has their own methodology for like how

Jen: 00:20:47

they brainstorm what it is that they do or what the possibilities are.

Jen: 00:20:50

I love this book.

Jen: 00:20:51

So Sally Foley Lewis still one of my favorite interviews of all time.

Jen: 00:20:55

She is in Australia and she did.

Jen: 00:21:01

She did a lovely interview where she was talking about how you always

Jen: 00:21:05

put your own oxygen mask on first.

Jen: 00:21:07

And you know that you have a compass in your heart.

Jen: 00:21:10

And she's just all about leadership.

Jen: 00:21:12

And the interview went really well.

Jen: 00:21:13

We really enjoyed each other and she sent me this book.

Jen: 00:21:16

Afterward because it was how she was building her business.

Jen: 00:21:20

And I will say that this is exactly what I've tried to do for myself.

Jen: 00:21:25

And it's, do work.

Jen: 00:21:26

You love with people, you like the way that you want.

Jen: 00:21:29

And it is called the thought leaders practice.

Jen: 00:21:32

And I know that for some people being called a thought leader is

Jen: 00:21:34

people don't like, people don't like thought leaders, but I'll say

Jen: 00:21:37

that they don't like thought leaders.

Jen: 00:21:39

If they don't actually know what they're talking about.

Jen: 00:21:41

so whether or not you call yourself a thought leader is like your own business.

Jen: 00:21:46

I don't tend to call myself that, but I am a subject matter expert on a few

Jen: 00:21:51

things and I speak to those things and what this book is really great for.

Jen: 00:21:55

And it's the only one that I know of that is this is it.

Jen: 00:21:59

It goes.

Jen: 00:22:00

Painstakingly through how you build a business that is based on your expertise.

Jen: 00:22:07

And it tell, goes into what can I do that?

Jen: 00:22:10

Am I a teacher?

Jen: 00:22:11

Am I an author?

Jen: 00:22:13

Am I it's like kind of breaks it down into all these different areas.

Jen: 00:22:17

And then it's But then it goes further than that into what are the different

Jen: 00:22:21

things that you could talk about?

Jen: 00:22:22

And it's like building that like Rolodex of expertise and it walks you through

Jen: 00:22:27

specifically how to like, brainstorm all of your ideas and you build out

Jen: 00:22:33

and they want you to build out like 50.

Jen: 00:22:34

So this isn't come up with five things that you can do.

Jen: 00:22:37

, this is what are 50 things that you can do?

Jen: 00:22:39

And then it goes through the process then of breaking down those ideas.

Jen: 00:22:42

I think they're called like, Into like yellow sheets, something like that.

Jen: 00:22:47

So you ha so if somebody asks for you for something, you always have something that

Jen: 00:22:50

you can pull and talk to that thing, it's kinda like your quick sheet, and then

Jen: 00:22:54

they have some different ways of breaking down presentations and things like that.

Jen: 00:22:58

So you can draw people in then the other half of the book is about how

Jen: 00:23:02

you build your business around that.

Jen: 00:23:04

And a, and it goes into like how you manage your finances different levels.

Jen: 00:23:08

Of businesses and things like that.

Jen: 00:23:11

So I came across that before.

Jen: 00:23:14

I think I had one passive income stream at that time when I read that

Jen: 00:23:17

book and then it's really laid the groundwork for okay, I'm a teacher.

Jen: 00:23:21

Like how do I build a business around teaching?

Jen: 00:23:24

Cuz that's, I like to teach.

Jen: 00:23:27

And so something like that.

Jen: 00:23:29

So whether it's the thought leaders practice or something else, you need

Jen: 00:23:33

a way that you can start recording all of the things that you can talk about.

Jen: 00:23:38

And then all of the things off of that, that you can talk about.

Jen: 00:23:42

, and like you build off of that and however you go about doing it, think of it as.

Jen: 00:23:52

Not just if I was on a podcast, what would that look like?

Jen: 00:23:55

It could be what would be all the presentations I could give, and then

Jen: 00:23:58

you take this and then it becomes like your offers or it becomes your

Jen: 00:24:04

services, or it becomes courses, and it's like all of the different pieces.

Jen: 00:24:09

And that's how I.

Jen: 00:24:11

Brainstorm, like all the different ways I can make money.

Jen: 00:24:13

all the different things I could talk about to make money.

Jen: 00:24:16

All the things that I could put out into the world that could eventually

Jen: 00:24:20

lead to something else now, but I've done things that led to money that

Jen: 00:24:24

I never even considered could lead.

Jen: 00:24:27

To money or or like I just write things that I care about.

Jen: 00:24:31

And then I get contacted by documentary.

Jen: 00:24:34

What is that?

Jen: 00:24:35

So there's also some luck and kismet, like in the whole thing, there.

Jen: 00:24:39

Things happen.

Jen: 00:24:40

But that's one of the ideas that I have around brainstorming when I'd

Jen: 00:24:43

never seen anything and the thought leaders practice, I'm not a part of

Jen: 00:24:46

their group, but they do have a group.

Jen: 00:24:48

And at that time, Sally Foley Lewis was in their group where they walk

Jen: 00:24:52

people through this entire process.

Jen: 00:24:53

Yeah.

Jen: 00:24:54

They're very.

Jen: 00:24:55

They seem very kind.

Jen: 00:24:56

I actually talk to them about it.

Jen: 00:24:58

It just wasn't the right time or place for me to do it.

Jen: 00:25:00

How do you go about brainstorming some of the different expertise and

Jen: 00:25:05

different things that you can be

Shelley: 00:25:06

speaking well?

Shelley: 00:25:07

Yeah.

Shelley: 00:25:07

And this is a good place for content creators who want to

Shelley: 00:25:12

transition to content entrepreneurs to really pay attention and to.

Shelley: 00:25:17

Have a tool for that transition.

Shelley: 00:25:19

And that sounds like a really great tool.

Shelley: 00:25:21

What we did was we took a step back and said, what do people come to us for?

Shelley: 00:25:26

What are they asking us?

Shelley: 00:25:28

What kind of help do they need from us that we.

Shelley: 00:25:31

Are one we're good at it.

Shelley: 00:25:33

And two, we enjoy doing that.

Shelley: 00:25:35

We enjoy helping people.

Shelley: 00:25:37

And so the first thing was okay, we are great at putting

Shelley: 00:25:41

out livestream YouTube videos.

Shelley: 00:25:44

And we are always being approached by people is to say, how do

Shelley: 00:25:48

I build a YouTube channel?

Shelley: 00:25:49

How do I do live streaming?

Shelley: 00:25:51

What kind of equipment do I need?

Shelley: 00:25:52

But, created a business out of helping people to transition

Shelley: 00:25:56

from a non creator to a creator.

Shelley: 00:25:59

And then of course, this show helps us go take people from creator

Shelley: 00:26:03

to content entrepreneur and by introducing these methods of finding

Shelley: 00:26:09

these ways that, that you have your primary and your passive yeah.

Shelley: 00:26:14

Streams of income and.

Shelley: 00:26:16

Of course, once you start your primary, then other things

Shelley: 00:26:19

start to spring up, as you said.

Shelley: 00:26:21

So we started helping people with live streaming and production, and then other

Shelley: 00:26:25

people came to us and had questions about starting a podcast or Publishing a

Shelley: 00:26:30

book and we said, yes, we've done that.

Shelley: 00:26:32

We can help you with that.

Shelley: 00:26:33

So once you tell people what you do, then they'll start coming to you

Shelley: 00:26:38

and saying, can you help me do that?

Shelley: 00:26:40

Yeah.

Shelley: 00:26:40

And then it Springs from that some people might say I already have this piece of it.

Shelley: 00:26:45

I need this piece of, can you help me with that?

Jen: 00:26:49

Yeah.

Jen: 00:26:50

And so much came up for me while you were talking.

Jen: 00:26:52

I didn't talk about like in the beginning, I'm an accidental entrepreneur.

Jen: 00:26:55

Like I was a, an executive at the city of Portland and I had worked

Jen: 00:27:01

there for 10 years and the job that I had created in my last position.

Jen: 00:27:08

Actually the one that made me an executive, I was like, this is so boring.

Jen: 00:27:12

I wonder what the next project is.

Jen: 00:27:14

And then when I found out that was it, I was like I'm not

Jen: 00:27:17

gonna be able to do this, and.

Jen: 00:27:19

And it ended quicker than I had anticipated.

Jen: 00:27:23

And I found myself, and I had started helping people with websites and

Jen: 00:27:26

with marketing and stuff on the side.

Jen: 00:27:29

And then I ended up like suddenly oh, I guess this is what I'm doing now.

Jen: 00:27:33

But I never really enjoyed building websites.

Jen: 00:27:35

It was never really my thing.

Jen: 00:27:37

What I really wanted to do was help people with a lot of what I do now.

Jen: 00:27:41

A lot of my skills are around apps and helping people build text

Jen: 00:27:46

tech stacks and helping people articulate what it is that they do.

Jen: 00:27:51

But I.

Jen: 00:27:53

Had a hard time articulating what it is that I could do for people, and

Jen: 00:27:57

so a lot of times you don't know how you're helping or impacting other

Jen: 00:28:00

people until you start asking them.

Jen: 00:28:02

And until you start, like figuring out the words that they use to describe

Jen: 00:28:07

what you do and how you help them.

Jen: 00:28:09

And then it's exactly like what Shelley was saying.

Jen: 00:28:12

You figure out what people want and then you go after it.

Jen: 00:28:15

In the process, like I've also continued to develop some of my other ideas and

Jen: 00:28:21

it becomes like the tricky business of finding ways to articulate what

Jen: 00:28:26

it is that people actually need.

Jen: 00:28:29

Which is different from what everybody's telling them that they need.

Jen: 00:28:31

It's interesting.

Jen: 00:28:32

And that's one of the things about what I do is it's very different and I was

Jen: 00:28:38

sharing this with Shelley before we got on, I'm always looking at opportunities.

Jen: 00:28:45

And researching them, even if they come in from people, I don't know, like in

Jen: 00:28:50

a LinkedIn connection, that's how the documentary happened or just some of

Jen: 00:28:56

the emails that I get that everybody I think throws out, I actually read them.

Jen: 00:29:02

And that's how I got my passive income stream for Creating audio

Jen: 00:29:06

content, which then from the audio content became Epiphany Courses.

Jen: 00:29:10

I'll go into meetings with people.

Jen: 00:29:12

And if I think that if I stick with it and I meet people, it can grow into

Jen: 00:29:17

something or the people paying me or a large organization that I know I'm

Jen: 00:29:21

never gonna have to fight for money.

Jen: 00:29:23

They're gonna pay me.

Jen: 00:29:24

I'm more willing to go into it, even if the immediate amount is

Jen: 00:29:28

smaller than o other clients that I could get, I have a very different

Jen: 00:29:32

perspective around how to do it.

Jen: 00:29:34

I feel like once I'm in and I do a good job and I show up

Jen: 00:29:38

like anything could happen.

Jen: 00:29:40

And I feel like that is really what has been happening for me in my business over

Jen: 00:29:45

the last five years is I have met people.

Jen: 00:29:48

I have said yes to things I've said no to a lot of.

Jen: 00:29:51

And then when I'm in there, other people notice and they think of

Jen: 00:29:55

me, when something else comes up.

Jen: 00:29:58

And so I have in my business, my active income stream is as.

Jen: 00:30:04

Of marketing a one on one marketing person.

Jen: 00:30:08

I can, I don't build websites anymore unless it's like super special.

Jen: 00:30:13

cause it's not my favorite thing to do.

Jen: 00:30:14

But I do a lot of marketing coaching.

Jen: 00:30:16

I help people build out their tech stack.

Jen: 00:30:19

I review people's marketing.

Jen: 00:30:20

That's what I do.

Jen: 00:30:21

That's my B2B.

Jen: 00:30:22

One to one let's work together.

Jen: 00:30:26

Thing, that's the primary service.

Jen: 00:30:28

If you go to my website then I have all of the other stuff , that's just happened,

Jen: 00:30:33

the other PAC active income streams are, I work with the economic development

Jen: 00:30:37

division for the city of Portland and I meet with small business owners.

Jen: 00:30:42

I.

Jen: 00:30:42

A coach for accelerate fund.

Jen: 00:30:44

That's a large fund in Oregon that helps women entrepreneurs get access to capital

Jen: 00:30:51

and they have a coaching pool of people.

Jen: 00:30:53

And they send people to me, if it's a match for my skills they may, we work

Jen: 00:30:58

together for a set number of hours.

Jen: 00:31:01

that's a whole other thing that happens.

Jen: 00:31:03

I have an opportunity to potentially teach at an area university to teach marketing.

Jen: 00:31:09

I'm currently evaluating that one.

Jen: 00:31:11

I have like all these different things that can happen.

Jen: 00:31:15

The teaching thing came about because when I first started

Jen: 00:31:19

my podcast, I got this random.

Jen: 00:31:22

And this is the passive income stream is I got a random email from a company.

Jen: 00:31:27

It turned out that they're like a really large ebook company in Europe.

Jen: 00:31:31

But they distribute eBooks and they were just breaking into audio.

Jen: 00:31:36

And they asked.

Jen: 00:31:37

If I could edit, this was like back in 2018.

Jen: 00:31:41

If I could edit old podcast episodes and put 'em on their platform and

Jen: 00:31:45

they would pay me and I was like okay.

Jen: 00:31:47

So I did 10 episodes.

Jen: 00:31:49

These were like early shows and put 'em up on this platform and then Three or six

Jen: 00:31:54

months later, they said we wanna pay you.

Jen: 00:31:56

And I was like, okay.

Jen: 00:31:57

And I was like, really careful, cuz I was nervous.

Jen: 00:32:00

I was like, why how you want my banking information?

Jen: 00:32:02

I don't even know you, I sent you something like six months ago.

Jen: 00:32:05

But then when the money showed up, I was like okay, what else would you like?

Jen: 00:32:09

so then I just started making more and more classes.

Jen: 00:32:11

And they, many of which were never podcast episodes ever.

Jen: 00:32:15

I can still send them emails and just be like, what do you need right now?

Jen: 00:32:18

And then I can just make stuff.

Jen: 00:32:19

And it's not an immediate payout.

Jen: 00:32:21

But I just do it once and they send me.

Jen: 00:32:24

Money.

Jen: 00:32:25

It's the most passive thing in the world.

Jen: 00:32:26

It's like a dream, it's like pat Flynn, passive income stuff, do it

Jen: 00:32:30

once and make a billion dollars.

Jen: 00:32:32

So I actually have that and that's a passive income stream.

Jen: 00:32:35

And when.

Jen: 00:32:37

The pandemic hit, I, I help small business owners with marketing.

Jen: 00:32:40

So when the pandemic hit and everybody is whoa, we don't know what's gonna happen.

Jen: 00:32:44

We're gonna stop.

Jen: 00:32:45

We're gonna stop doing marketing.

Jen: 00:32:47

I leaned into teaching because I knew I had this passive income stream.

Jen: 00:32:51

I knew that with everybody being.

Jen: 00:32:53

At home, there would likely be an increase in training for especially

Jen: 00:32:58

big companies cuz the ebook company gig is really for large companies.

Jen: 00:33:04

And I just pressed into that and started saying yes to teaching for

Jen: 00:33:09

Thai, Oregon the small business development center and worked really

Jen: 00:33:13

hard on the passive income stream knowing that I would get paid later.

Jen: 00:33:17

And it's set me on this other trajectory of teaching and I've

Jen: 00:33:21

met a lot of cool people there.

Jen: 00:33:23

And all of that speaking and teaching then also goes into

Jen: 00:33:27

your primary revenue stream.

Jen: 00:33:29

Like you can't just talk about whatever, and, you have to be staying

Jen: 00:33:33

within your lane of expertise.

Jen: 00:33:36

and just being out there and available where people can see you and showing

Jen: 00:33:41

up again, like over and over again.

Jen: 00:33:42

And then people think of you when opportunities happen.

Jen: 00:33:46

And some of them, my best clients that I've ever had came from speaking.

Jen: 00:33:51

Like my best.

Jen: 00:33:52

One of my favorite clients came when I spoke at a group and a friend of

Jen: 00:33:57

a friend told them about me and they asked me for a proposal and

Jen: 00:34:01

then they hired me and it was a huge contract and we're still connected and

Jen: 00:34:06

their business is doing really well.

Jen: 00:34:07

So you can't ever look at something and say don't know what I'm

Jen: 00:34:10

gonna get about out of it today.

Jen: 00:34:13

I'm not gonna do it.

Jen: 00:34:14

You have to think strategically and set yourself up for success

Jen: 00:34:18

by building out the relationships.

Jen: 00:34:21

And I'm not saying do it for free.

Jen: 00:34:23

I do very little for free , but it may not be like that.

Jen: 00:34:29

$10,000 client, like there are a lot of gurus out there that

Jen: 00:34:32

say offer $20,000 packages and then you only have to sell five.

Jen: 00:34:36

And it's they're not telling you how hard it is to sell those five packages.

Jen: 00:34:44

All right.

Jen: 00:34:45

I was like, wait a minute.

Jen: 00:34:45

Is she freezing again?

Jen: 00:34:46

Oh, no, I'm not freezing.

Jen: 00:34:49

no, but they don't tell you how hard it is to do that.

Jen: 00:34:51

It's a lot easier to build out these relationships and then it just

Jen: 00:34:56

means the back end of your business requires a little more effort than,

Jen: 00:35:01

I guess if you have five clients and they're each paying you $20,000.

Jen: 00:35:07

But it means that then I'm not tied in to any one way of doing business yeah.

Jen: 00:35:14

I make a good living and if one thing dries up, then it usually

Jen: 00:35:19

means one other thing is increasing.

Jen: 00:35:22

That's good.

Shelley: 00:35:23

That's good.

Jen: 00:35:23

Yeah.

Jen: 00:35:24

And that's how you have to map it out.

Shelley: 00:35:25

When I wrote the description, I said, what if your clients dry up?

Shelley: 00:35:28

That happened to us.

Shelley: 00:35:29

We had one really strong client that we were very happy with.

Shelley: 00:35:32

And even though we were looking for more clients we were happy and then he died and

Shelley: 00:35:39

then we had nobody . So you can't put all your eggs in one basket and hope that that

Shelley: 00:35:45

it just continues on anything can happen.

Shelley: 00:35:47

So you gotta start padding where you can.

Shelley: 00:35:51

Now we have a couple of passive income sources.

Shelley: 00:35:54

We have a course up on Udemy that we occasionally get money from.

Shelley: 00:35:58

We have YouTube videos that still get views and are monetized.

Shelley: 00:36:02

So we get a little bit of money from YouTube every now and then

Shelley: 00:36:05

we have books up on Amazon.

Shelley: 00:36:07

So every now and then we'll get some money from Amazon.

Shelley: 00:36:10

We have a store that is on Amazon, where.

Shelley: 00:36:13

Put all of the equipment that we use and recommend, and we send people there.

Shelley: 00:36:17

And so we can get commissions from that.

Shelley: 00:36:19

Yeah.

Shelley: 00:36:19

So these little things they can add up, but they are passive.

Shelley: 00:36:23

Once they're up, you don't have to think about them anymore.

Shelley: 00:36:26

And occasionally you'll get a check from it, but you can't

Shelley: 00:36:29

really count on that either.

Shelley: 00:36:30

You have to really always be looking for that next thing to, to

Shelley: 00:36:35

replace whatever you might lose.

Jen: 00:36:38

No, that's totally true.

Jen: 00:36:40

And I, I also know about having one really big client and then,

Jen: 00:36:46

that, and that client left.

Jen: 00:36:49

Maybe close to year at this point, and there, but there were a couple

Jen: 00:36:54

years where, I felt like that client was sustaining my entire business.

Jen: 00:36:58

Yeah.

Jen: 00:36:58

Cause they had just take, they'd take taken over enough resources.

Jen: 00:37:02

That was my big thing.

Jen: 00:37:04

And I was always very nervous about it because yeah.

Jen: 00:37:06

You never know what could happen.

Jen: 00:37:08

And I was very blessed that when They, we stopped working together cuz

Jen: 00:37:12

they were just in a different place.

Jen: 00:37:14

And I was in a different place that I was, I had a pretty soft landing,

Jen: 00:37:18

and part of it is because I had set up all of these other opportunities and

Jen: 00:37:23

think of it as like a garden, really.

Jen: 00:37:25

You're planting seeds with everybody that you meet and.

Jen: 00:37:30

They blossom over time.

Jen: 00:37:32

And like I said, no one thing was super lucrative, but now.

Jen: 00:37:39

Some of the parts is much more lucrative.

Shelley: 00:37:41

You don't just want zucchini in your garden and nothing else.

Shelley: 00:37:44

You want some tomatoes, you want some peppers, you want some other

Shelley: 00:37:47

things in there to make a nice salad.

Jen: 00:37:49

exactly.

Jen: 00:37:49

So I've been very fortunate in that I have all of these different

Jen: 00:37:53

things and I'm always looking for other opportunities as well, and

Jen: 00:37:57

it's a different way of doing it.

Jen: 00:37:59

Honestly, it's a lot less effort.

Jen: 00:38:01

I've tried to sell the $20,000 package.

Jen: 00:38:04

I know what goes into that.

Jen: 00:38:06

Could I do it?

Jen: 00:38:06

Yes.

Jen: 00:38:07

Is it fun for me?

Jen: 00:38:08

No, , my way of doing it and I still get the big sales, but they just come

Jen: 00:38:14

through different channels because I've built a lot of relationships.

Jen: 00:38:18

So really for me, it in.

Jen: 00:38:21

In my own business, a lot of stuff has happened because of building strong

Jen: 00:38:27

long-term relationships with other people.

Jen: 00:38:32

That's

Shelley: 00:38:32

right.

Shelley: 00:38:32

And speaking of long-term relationships, if you haven't yet signed up

Shelley: 00:38:36

for Jen's newsletter, get on it.

Shelley: 00:38:40

Cause she puts out great content every week and additional

Shelley: 00:38:44

resources are in there.

Shelley: 00:38:45

So how do they do that?

Jen: 00:38:48

Oh, you can go to women conquer biz.com/newsletter.

Jen: 00:38:53

And yeah, with this last newsletter we talked about.

Jen: 00:38:58

Twitter is a great place.

Jen: 00:38:59

Now they've got something that's very similar to Google business profiles.

Jen: 00:39:03

You can also add your products there.

Jen: 00:39:05

So that was, I'm always highlighting one thing that's really going on

Jen: 00:39:08

and giving small business tips for helping your business and

Jen: 00:39:13

Shelley, what do you have going on?

Shelley: 00:39:15

I have a framework that can help people.

Shelley: 00:39:18

If you were paying attention, when we talked.

Shelley: 00:39:21

Putting out content and being a content creator.

Shelley: 00:39:23

And that's the first step, then go to framework dot educate

Shelley: 00:39:28

media.studio and get your framework and schedule and get started on

Shelley: 00:39:35

your consistent content creation.

Shelley: 00:39:38

That's right.

Jen: 00:39:40

Yes.

Jen: 00:39:40

That's awesome.

Jen: 00:39:42

Does anybody have any questions about passive income streams?

Jen: 00:39:46

We haven't.

Jen: 00:39:47

I know people are watching.

Jen: 00:39:48

I can see you out there.

Jen: 00:39:50

, but we don't know if anybody's got any questions.

Jen: 00:39:55

All right.

Jen: 00:39:57

So are, do you have any else, any, anything else to add or should

Jen: 00:40:01

we move on to tweaks of the week?

Jen: 00:40:03

I

Shelley: 00:40:03

think I'm ready to move on.

Shelley: 00:40:04

I think we've covered it.

Shelley: 00:40:06

You guys better have your main, your primary and you gotta have

Shelley: 00:40:08

your your backup passives and and keep adding in revenue streams

Shelley: 00:40:13

when they become available.

Shelley: 00:40:16

Okay,

Jen: 00:40:17

Carl Jody's here.

Jen: 00:40:19

I'm here.

Jen: 00:40:19

No questions.

Jen: 00:40:20

There you go.

Jen: 00:40:21

All right.

Jen: 00:40:22

Cause we're thank you for answering everything.

Jen: 00:40:23

That's right.

Jen: 00:40:24

All right.

Jen: 00:40:25

So I love this listen being productive.

Jen: 00:40:28

Yep.

Jen: 00:40:29

Let's know how works see productive, highly productive listen,

Shelley: 00:40:32

Highly does at work.

Shelley: 00:40:34

I like

Jen: 00:40:34

it.

Jen: 00:40:36

All right.

Jen: 00:40:37

Let's get into

Shelley: 00:40:39

some tweaks a week.

Jen: 00:40:42

So today I wanted to share it's called looped in.

Jen: 00:40:47

It is, as it says, here on their website, keep your customers in the loop.

Jen: 00:40:52

All in one tool for collecting feedback, building roadmaps, sharing, change

Jen: 00:40:57

logs, and publishing knowledge bases.

Jen: 00:40:59

Okay.

Jen: 00:40:59

So what this is.

Jen: 00:41:02

If this is something I'm using for Epiphany Courses,

Jen: 00:41:06

and you'll find this a lot.

Jen: 00:41:08

If you do a lot of apps, like the people are always sharing their roadmap.

Jen: 00:41:13

This is what I'm building.

Jen: 00:41:15

This is, these are the features that you can expect next.

Jen: 00:41:19

So it's but it's also a place where you can collect feedback

Jen: 00:41:21

from people they can vote.

Jen: 00:41:24

They can comment and leave some reactions.

Jen: 00:41:26

All different kinds of things.

Jen: 00:41:28

So there's a lot of bells and whistles on here that I'm not going to use,

Jen: 00:41:31

but for Epiphany Courses, we have a whole slate of courses that we want to

Jen: 00:41:36

offer, but we're not the hugest team.

Jen: 00:41:40

There's not a lot of us.

Jen: 00:41:41

And so we need to figure out the best courses that are really gonna hit the

Jen: 00:41:45

mark with people as, as good as possible, as close as, as much as possible.

Jen: 00:41:53

What I am using.

Jen: 00:41:54

So I decided to use, I'm trying it out.

Jen: 00:41:57

And I liked it.

Jen: 00:41:57

I like it is for Epiphany Courses.

Jen: 00:42:00

We are using looped in, this is what it looks like here.

Jen: 00:42:03

I just put in a few, I'm gonna add more later.

Jen: 00:42:06

And so it's a place where we can say, Hey, these are the

Jen: 00:42:09

courses that we're working on.

Jen: 00:42:10

These are the topics that we can speak to.

Jen: 00:42:13

People can vote, you can add a vote or.

Jen: 00:42:16

Oh, I just voted for myself.

Jen: 00:42:17

Okay.

Jen: 00:42:17

I should probably take that off.

Jen: 00:42:19

just UN voted.

Jen: 00:42:20

They can also submit like ideas for what courses they want, which I love.

Jen: 00:42:25

So we're gonna open this up to our members.

Jen: 00:42:27

I haven't even added everything yet.

Jen: 00:42:29

And then as we get more information about what it is that we're doing

Jen: 00:42:34

next, this will be where we'll keep our roadmap so that people are.

Jen: 00:42:37

In the loop around the different classes that we're offering what it

Jen: 00:42:41

is that is coming up next, I feel like that builds excitement around

Jen: 00:42:45

What's in the membership what's coming up next, keeps people interested.

Jen: 00:42:49

And I think that you can use it.

Jen: 00:42:51

You can certainly use it for an app.

Jen: 00:42:53

I think a lot of people do that where they're like, feature building excitement.

Jen: 00:42:56

I've been really happy with it so far.

Jen: 00:42:58

We were using a different tool called canny.

Jen: 00:43:01

And it wouldn't do what I wanted it to.

Jen: 00:43:04

And it was partially because the, I was using the free version and the

Jen: 00:43:08

paid version was like, $400 a month and I'm like, I'm not gonna do that.

Jen: 00:43:12

I'm never gonna do that.

Jen: 00:43:13

So I went on the hunt for something that was more cost effective

Jen: 00:43:17

and so far it's been great.

Jen: 00:43:19

And if I pay for it, it's affordable.

Jen: 00:43:22

I think that the pricing is, let me take a look here.

Jen: 00:43:26

The free product is pretty, pretty substantial.

Jen: 00:43:29

And then, the startup plan is like $12 a month, so that's pretty cool.

Jen: 00:43:34

Oh, you have it up.

Jen: 00:43:34

Look at that.

Jen: 00:43:35

Oh, I have it up.

Jen: 00:43:36

You just shared my screen.

Jen: 00:43:38

that's right.

Jen: 00:43:38

So it's pretty neat.

Jen: 00:43:40

You can have like feedback boards.

Jen: 00:43:42

We can do an awful lot on the free plan.

Jen: 00:43:44

But I'm thinking about bumping up so that we can have in embedable pages,

Jen: 00:43:47

cuz a lot of what we're doing with epiphany is we wanna keep everything

Jen: 00:43:50

on one platform as much as possible.

Jen: 00:43:53

So we're not saying go here for this and go here for this, but it is important

Jen: 00:43:57

I think to constantly be working on feedback and getting information.

Jen: 00:44:02

If you go down here.

Jen: 00:44:04

There are a couple things that are on.

Jen: 00:44:06

So this is CSTAT.

Jen: 00:44:08

So this is a really important metric in marketing that

Jen: 00:44:11

doesn't get talked about enough.

Jen: 00:44:12

It's like we are going through like the lifetime value of a customer.

Jen: 00:44:16

A lot of that is, is done by.

Jen: 00:44:19

Polling people and making sure that they are happy.

Jen: 00:44:22

And this is something that is you can get like the sentiment of

Jen: 00:44:26

the people you're engaging with.

Jen: 00:44:27

You can get more information about how they're interacting with their,

Jen: 00:44:31

with your product, how likely they are to recommend it to somebody else.

Jen: 00:44:36

These are all things that are really important.

Jen: 00:44:38

. So that was one of the reasons why I decided to go with this product too, is

Jen: 00:44:42

if you're trying to build something and you're trying to get attention around

Jen: 00:44:44

it, and you're trying to find out like, one of the best things that you can do

Jen: 00:44:48

is ask the people who are already here.

Jen: 00:44:51

what it is that they like and how things are going.

Jen: 00:44:54

And then you can continue to build that credibility and

Jen: 00:44:57

that relationship with people.

Jen: 00:44:59

I guess that U unbeknownst to me, the real theme of today is

Jen: 00:45:03

about building relationships.

Shelley: 00:45:05

That's always great when you discover things as you're doing the show.

Shelley: 00:45:08

That happens to me frequently, and sometimes I discover it is I'm

Shelley: 00:45:12

writing the blog post about the show.

Shelley: 00:45:14

I'm like, oh, look at that.

Shelley: 00:45:15

Oh we discovered this together.

Shelley: 00:45:16

Yeah,

Jen: 00:45:17

it's good.

Jen: 00:45:17

Yeah.

Jen: 00:45:17

Yeah.

Jen: 00:45:18

So that's the tweak of the week looped in it is at loopedin.io

Jen: 00:45:23

and I would suggest using.

Jen: 00:45:25

If you are building an app, if you're building a community if

Jen: 00:45:28

you need to collect feedback from people, I was thinking about it.

Jen: 00:45:31

Like we could actually do something with the show as well, if we wanted to oh.

Jen: 00:45:37

And have a roadmap where we're talking about the different

Jen: 00:45:39

topics and get people to vote on show ideas and things like that.

Jen: 00:45:42

Yeah.

Shelley: 00:45:43

Very good.

Shelley: 00:45:44

All right.

Shelley: 00:45:46

I guess we are ready for our inspirational moment.

Shelley: 00:45:48

If you are.

Shelley: 00:45:50

All right.

Shelley: 00:45:51

So today we're talking about the world and the shape that it's in and how we want

Shelley: 00:45:58

to make the world a better place to live.

Shelley: 00:46:00

First we have to accept what is before we can move forward on changing what

Shelley: 00:46:06

it is into what we want it to be.

Shelley: 00:46:08

That acceptance has to come first.

Shelley: 00:46:10

And begin where the world is, change it as we think it should be.

Shelley: 00:46:15

There are plenty of small steps that we can take on the way to that bigger goal.

Shelley: 00:46:19

I talked about this again in my LinkedIn newsletter this week that sometimes

Shelley: 00:46:23

all we can manage is to get that little bit of content out that week.

Shelley: 00:46:27

And that's all we can manage.

Shelley: 00:46:28

We have too much going on in our lives.

Shelley: 00:46:30

Like Jen, get burned out, need to be back and away a little bit so that you can

Shelley: 00:46:36

come back with fresh eyes and fresh ideas.

Shelley: 00:46:38

Maybe there's some.

Shelley: 00:46:39

We all have stuff we all have stuff going on in our lives

Shelley: 00:46:43

that overwhelms us sometimes.

Shelley: 00:46:45

But if we can eek out just one little piece of content that week to keep our

Shelley: 00:46:50

momentum going so that we don't slide into oblivion and podfade and whatnot then we.

Shelley: 00:46:56

We are accomplishing something.

Shelley: 00:46:58

And that is important.

Shelley: 00:47:00

That is the thing that's going to make the changes that change the world.

Shelley: 00:47:05

Those little things, just like adding on that one little revenue stream that

Shelley: 00:47:10

Jen added on, and then eventually it grew bigger and adding on those little

Shelley: 00:47:16

pieces onto what you're already doing.

Shelley: 00:47:18

Just one little extra thing that can make a big difference in the.

Jen: 00:47:24

Absolutely.

Jen: 00:47:24

And I think that you're doing it, Shelley, you're doing it.

Jen: 00:47:29

I'm

Shelley: 00:47:29

I'm working it,

Jen: 00:47:30

working it that's right.

Jen: 00:47:31

And that's what all of you out there are doing as well

Jen: 00:47:34

is you're doing it every day.

Jen: 00:47:36

Focus on the top of the funnel, build on those relationships and just be

Shelley: 00:47:42

consistent.

Shelley: 00:47:44

Be consistent show up and that's what we plan to do.

Shelley: 00:47:47

We showed up today.

Shelley: 00:47:48

We're gonna show up again next week and we hope that you show up as well.

Jen: 00:47:51

Yeah.

Jen: 00:47:51

Thank you so much for being here.

Jen: 00:47:53

Have a great week.

Jen: 00:47:53

Everybody.

Shelley: 00:47:57

Thank you for joining the Women Conquer Business podcast hosted

Shelley: 00:48:00

by Shelley Carney and Jen McFarland, please subscribe and leave a comment or

Shelley: 00:48:05

question regarding your most challenging content creation or business problem.

Shelley: 00:48:09

Then share this podcast with family and friends so they can find the support

Shelley: 00:48:13

they need to expand their brand and share their message with the world.

Shelley: 00:48:18

Check the show notes for links to valuable resources and come back again next week.