Are you afraid of being too salesy? For many PTs, “selling” is a bad word. It implies that you are putting pressure on someone else to do something that’s not in their best interest. But is that what’s actually happening when you talk to potential patients and offer them a POC? I doubt it. In fact, if you do your homework in the way I outline in this video, you’ll see how to make sales one of the easiest parts of the process. It all comes down to focusing on the patient and what they need.