How does a Board-certified psychiatrist become a business mindset coach for Christian mompreneurs? Celia Varghese listened to that inner voice that whispered to her that she had finally found the place where she was called to serve.

And once she said yes to this special calling -- this niche where she felt right at home, she has consistently put together the pieces of her coaching business to serve a community of her just-right people.

One of the first things she quickly discovered is to serve her audience with resources that mompreneurs can consume in the nooks and crannies of their busy day. A compelling lead magnet quiz has been the answer to building Celia's email list. This tool serves her audience by helping them identify their specific entrepreneurial God-given gifts.

Listen to Episode 31 of The She's Got Content podcast where Celia describes her journey of finding her niche and developing her lead magnet quiz for her mompreneur audience.

Don’t Miss Inside This Episode:

• Learn about the importance of listening to your inner voice and the impact it has on the success of your business. If there's a voice inside you that's telling you something's not right--listen to it. Likewise, that voice can tell you when you're on the path to your life's purpose.
• Why coaches will want to consider creating a lead magnet quiz instead of the usual PDFs, eBooks, or worksheets. The conversion rate that Celia is experiencing with her quiz is well above the industry standard for other forms of lead magnets.
• The most important thing you'll want to nail down with clarity before you begin creating your quiz. Once you have this information solidly down, the rest of the quiz-creating process falls into place.
• Learn what type of quizzes perform the best for coaches. Also, discover how to easily segment your audience through your quiz results and how this helps you write more effective emails tailored to each specific segment.

Links and products mentioned in today's episode:

Linda Sidhu Quiz Lab--This was the mentor and the course that Celia used for creating her quiz for Christian Mompreneurs.

Celia's quiz: What is your God-given entrepreneurial gift?

About Celia Varghese

Celia is a board-certified psychiatrist with training in cognitive behavioral therapy and psychodynamic psychotherapy. She is also a certified life coach. Celia has integrated all of these skills and her career experiences to become a business mindset coach for Christian mompreneurs.

As a mama of one, Celia’s mission is to help all you Christian female mompreneurs navigate motherhood and business without sacrificing yourself and your faith.

Celia's Website

Mindset Coach MD Celia's quiz can also be accessed right from her home page on her website.

Connect With Celia on Social

Celia on Instagram: @MindsetCoachMD

Email Celia at Celia@mindsetcoachmd.com

About Your Host

Melissa Brown, MD - Coach, Author, Speaker, Teacher, and Podcast Host.

After leaving medical practice in 2009, Melissa discovered the online world and never looked back! After coach certification, she began a healthy lifestyle coaching practice online and quickly fell in love with blogging, writing, and content marketing.

Melissa believes that coaches have the power to change the world. Unfortunately, too many coaches get discouraged by the amount of content they need to create for marketing their business and this can lead to overwhelm and giving up on their dreams. There's such a ripple effect when a dream dies, so Melissa is on a mission to help coaches and solopreneurs overcome the overwhelm when it comes to content creation so they keep those dreams alive.

Your content can impact massive amounts of people and positively change the world. You've got content in there inside you; let's get it out into the world.

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One thing the experience also taught me. It's also really important to listen to

your inner voice. Don't ignore that inner voice, because if it doesn't

feel right, if it doesn't sit right, it's not going to end up being the

results you want. It's going to manifest in every area of your business. So

that was also an important lesson I learned when I did

switch to the Christian mompreneur niche, because I wanted to make

sure this felt aligned and this felt right, and my inner voice was saying, yes,

this is the path for you. When I did the side gigs, it just fell

slightly off. I didn't feel super connected, and that showed everywhere.

Hello there, content creators. You're listening to The She's Got

Content Podcast, where it's all about creating content for

your coaching business. I'm your host, Dr. Melissa

Brown, and I'm here every week to help you get your content out

of your head, out of your heart, and out there into the

world, where that information and your services can

impact the most people. Get ready to take notes

today and then take action. Content creators. Let's dive

in with today's episode, because you've got content to get

out there. Hello, and welcome back to another

episode of The She's Got Content Podcast. My guest today is

Celia Varghese, who probably has a cappuccino in her hand right

now. That's because she's a coffee loving, laid

back, Jesus loving, nerd tastic cheerleader. And if you

don't know what a nerd, tastic cheerleader is, let's just say you'll

definitely want one of those on your team. They make the very best

coaches. Celia is not only a trained,

certified life coach, she's also a board certified psychiatrist

with training in cognitive behavioral therapy and

psychodynamic psychotherapy. As a Christian

mompreneur coach, Celia now integrates her experience and

her vast skills to help Christian female entrepreneurs

navigate motherhood and business without sacrificing themselves

or their faith. Welcome, Celia. I'm so happy to have

you here on the podcast. Thank you so much for having me, Melissa. I love

being here. Great. Well, I'm sure

that the listeners here are wondering about this

leap, this leap that you've taken from psychiatrist to coach.

So I'm just going to have you go right ahead and take over here and

tell us how that came about. There's got to be a story behind how you

got involved with coaching and coaching Christian

entrepreneurs in general. So tell us.

There's definitely a story. I started out my first job as an

attending working at the VA, and over

time, I started to burn out, and I was struggling

with the burnout. At that time, I saw this blog

post about one of the physicians using a coach. I'm like, oh, wow,

I've never heard of that. I reached out to that person, I started

coaching, and that was just so helpful with

the burnout and just dealing with everything going on at that time. It helped that

she was a physician too, so she understood where I was coming from. Oh,

this coach that you hired, she was also a physician?

Yeah, she spent burned out and working in the healthcare system. So

I thought she would be a perfect fit at that time. Excellent. Okay,

go on. It was so great. She helped me see my job wasn't

all bad, that it was good and bad. She helped me see the positive

aspects I've been doing at my job. And what I really appreciated at

that time is that she helped me see how I

was helping the patients versus putting it all on me and like, how stressed I

am, how everything is going on where I was just feeling so tired and

drained. Although, even though at the very end I decided to

leave, I felt like I left on better terms than I normally would have had

I not had a coach. And just having that support and just someone

who understood really made a huge difference. So because of her

coaching and just being through that experience, I have training in therapy

and have done that. But this was a totally different feel to it because this

was more positive focus and goal-focused in a sense. Like,

what do you want your future to look like? How do we deal with what's

happening right now? I wanted to know more about it. So I left my

job and a month later joined Life Coach School and

started my training and three months later got pregnant.

I was basically dealing with the pregnancy while being in school as well.

At that time. I wanted to help physicians have a

side gig and be able to explore that and see if they wanted to career

transition later on. That was suggested to me by my

marketing coach at that time. This was in 2021.

I wasn't too keen on it, but I was okay with it because, before that,

my original niche was career transition because I was like, all

right, I'm just going to do coaching forever and I'm not going to do anything

else. But then he mentioned about the value of a side gig. Maybe

people are not ready to completely career transition. Maybe a side gig might be a

better route. So I did that, but I did that against my better judgment. And

I felt that it wasn't right. And as I was working through it,

it just did not resonate with me. And I could feel it and see it

through my business. Like doors were closed. It was just not much movement was

happening. So I attended this Christian coaching challenge

on a random. And when I attended it, I felt

like this was my community. Like they understood me, they got me. And

the coach was actually coaching people on their niche at that

time. And I spoke about my niche. I just don't feel aligned with this. This

does not feel right. And he's like, what do you want to do, really? I

want to help Christian moms who are struggling with their business and

with motherhood and trying to make it work together, especially with

young babies, because I think my son was under one year old at that point.

Trying to juggle both was a full-time job, and that felt

really passionate to me because once you've become a mom, it's a totally different ball.

It's just so different. No one tells you about it until you actually

live. Absolutely. Yeah. Oh, I can relate to this because

my oldest was ten months old when I started

medical school. Oh, wow. There were a handful of us

females in the medical school class, and no

one, hardly anybody was married and nobody had child.

That was initiation under fire. And then by the

time I started my residency, I had two. Wow.

Yeah. That's a lot to juggle that in med school and residency. Yes. And

there was nobody doing coach back then. You just had to kind of wing

it. Right. But if there had been someone like you who

was available to help somebody like

me and I know there are a lot of women out there who need that

kind of service, but okay, I digress. Go ahead.

Go back to the story. So he was coaching me,

and I was feeling more aligned with it, but I wanted to make sure that

this felt right. So with more coaching and prayer, I finally decided

to shift my niche to help Christian entrepreneurs who are struggling

with motherhood and entrepreneurship and trying to manage that together without

sacrificing themselves and their faith. Ever since then, I felt like this is where

I'm called to be and to help those who need the help. One

thing the experience also taught me, it's also really important to listen to your

inner voice. Don't ignore that inner voice, because if it doesn't feel

right, if it doesn't sit right, it's not going to end up being the results

you want. It's going to manifest in every area of your business. So that

was also an important lesson I learned when I did

switch to the Christian mompreneur niche, because I wanted to make

sure this felt aligned and this felt right. And my inner voice was saying, yes,

this is the path for you. When I did the side gigs, it just felt

slightly off. I didn't feel super connected, and that showed everywhere.

That's such a great point, because if there's an internal

conflict where you're not feeling aligned

with the direction your business is going, there's going to

be all sorts of roadblocks that you think, what is this

happening? Right. You can look at there's an internal

struggle here that's going on. And with coaching, it

sounds like you saw a different path to take, and you

feel like, oh, I finally arrived. I've got my people. I

know where my people are. And I love that you

were able to find that. Sometimes people go down a path and

they're like, well, I'm too deep into this now. How can I

extricate myself from it? So kudos

to you for discovering that. And that

experience can actually help you help other women too, who may be

also not feeling aligned with their niche,

right? Because there's a point in time

where you need to pivot or you need to explore

why it's not working. But if you're pivoting for the wrong

reasons, then that's going to show because everything comes down

to the core being how do you feel about what you're doing, how do you

feel about your business, how do you feel about your niche, how do you feel

overall with the direction it's going and then everything else stems

outwardly. So definitely important to realize why you're doing

it for the right reasons. Like for side gig, I knew from the

beginning and I think the lesson I learned is also learning to speak up for

myself and learning to be like, no, this doesn't sound right to me. Even

though when I was listening to the marketing coach, I trusted him because he knew

more than me. But yet my inner voice and what my intuition

was telling me was, no, this doesn't feel right. You don't really believe in it,

so how can you let this be your business? Whereas when I pivoted to

the Christian mompreneur niche, that felt right, that felt

aligned with what I believe and what I'm experiencing.

And I could see myself really helping the Christian

mompreneurs and also just as a preventative to get

coached on it to make sure I'm doing it for the right reasons. So I

think discerning that and having a good awareness of that because sometimes when things are

not working out, you just want to pivot to something else. And try to and

you don't want to just be running away from something that feels hard.

Because online business coaching,

if it was so easy, everybody would be doing it, right? There's

a journey here and it's not meant to be

completely a piece of cake, right? And sometimes

as online business owners, we kind of like, oh,

I don't want this to be so hard. Maybe I shouldn't be doing this. Let

me look over here. This looks easier. I should do that, right?

With a good coach like yourself, then you can help people kind

of work through that. And it sounds like you had a really good coach

helping you through that and for all the right reasons, you made the pivot.

Yes. When business owners make a pivot,

there's all that rebranding to do. And so

I know that part of your

rebranding was to create a quiz. And that's the thing that

I really want to hone in here on today for our

listeners. Because I think for a coach to have a

quiz is a great idea. It's a great lead magnet. It helps

to segment your audience. So let's talk a little bit about your

quiz. Tell us about your quiz, how you decided

to create this quiz, and go ahead and tell us all about it.

Okay. With the quiz, I had tried so many different lead magnets

before, like a PDF or workbook, and

it didn't resonate the way that I thought it

would. And I came across Linda Sidhu, who had

Quiz Lab. I enrolled in it, and she taught me everything I knew about quizzes.

What appealed to me about quizzes is that they're just so much fun to take.

Remember back in the day when we were young and we would be like on

Cosmopolitan and you were taking a quiz and see what oh, yes. Or sitting at

the airport and you're just like, flipping through a magazine, and you took a quiz

just while you're waiting for your flight to come? Oh, yes. It's fun, it's enjoyable.

And that's what I wanted for my audience, a quiz that they love, that they

enjoy, and that's not like, super long or takes too much time,

because sometimes with lead magnets, you give a lot of

value, but it requires you to do a lot of work in the beginning, depending

on where you are in life. If you're a busy mom with young kids, it

may not be too doable to work through a worksheet at that point.

But if you do a quiz, you have an idea of where you're landing at,

and you have the results page where it'll be fun to read, it won't take

too much time, and it fits into your schedule as well.

Great point for the busy mompreneur. They don't have a whole lot of time,

so taking a two or three minute quiz, do you have a video on

your results page? No, that's definitely on my to do list. I have

mostly different sections on the. Results page, or I'm even thinking

on the results page for your audience, an audio. Right.

Something that they can listen to while they're changing diapers or they're

doing other mom things as they're trying to catch up on some things on

their business. That's a great point. I'm going to make a note of that.

Yeah. We always have to think about what the audience, what they

need in terms of their time and what are the things

they have on their plate. And we know that a mom of a small child,

baby, infant, toddler, small child, they

have limited amounts of time to do certain things. So you're very smart

to do a quiz that only takes a few minutes and then have

their results that are customized based on their answers. Right.

You brought up a great point with segmentation because since you have the results of

the quiz, you have different aspects of the personality of who fits into what. So

you actually tailor your emails to those who've taken your

quiz. Absolutely. What is the name of your

quiz and what are the

different results. How many results? I guess let's focus there

on just how many results, because I know if you're creating a

quiz and you have a lot of different results, that's a lot of

work. How did you hone in on that aspect of it?

My quiz has four personality results, so I focused on four

because four seems to be a good number, and I did it based on their

personality. So the results that I have are

trailblazer, torch bearer, servant leader, and tactician.

And a trailblazer is someone who's visionary, who makes quick

decisions, who's confident, who knows what they want in business and in

motherhood. A torch bearer is someone who's more like the person

who's the light of the room when you walk in. You know that person is

definitely the one you need to speak to. And it's great with connecting and as

a referral network. And a servant leader is the

cheerleader who cheers everyone on and is so supportive of you, and

who is the one you turn to because she'll listen to you. And the tactician

is the one who loves data analysis and results. She's the

one who if you have a question about how many people are opening my emails,

this is good. Not good. This is what Google Analytics is telling me. She's definitely

the one to go to because she knows how to read. Okay, all right,

I love that. Is that based on DISC assessments?

Yeah, that's based on the DISC assessment. Love it, love it. Okay, so

you've got your four different results. What's the name of

your quiz? What is your God given entrepreneurial gift?

Okay, so a mompreneur comes along, sees your quiz, and they're

like, I wonder which one of these I fall into and how

long does it take for them to take your quiz? How many questions are there?

There's nine questions and generally less than two minutes. Okay.

Super short. Okay. And then they get their results

page. And then you said you have different email

sequences that go out based on which personality type

they fit into, is that correct? Yes. So I have a welcome sequence,

which is five emails in there for each of the personality type,

and it's a little bit tailored towards them. So given what I know about the

results, it changes the tone and language of the emails itself.

And I also have a nurture sequence, but that's a little bit more broad. But

the welcome sequence is more for the personality types.

Okay. And they also get, as their first email, their quiz results

just in case they want to look back at it again. It's always there in

their email. Great. OK. Cecilia,

it just seems like there's a lot that goes into creating a quiz. We

have already talked about, well, you've got four results. Some people

may think that they've got a lot more results. Of course, a lot more results

are going to mean a lot more work. What's the most important thing to know

before you start creating your quiz? The most important thing to

know before starting a quiz is really knowing your ICA, which

is your ideal client avatar, and knowing their pain

points, what they want, in my case, like motherhood and business, their

transformations, what worked, what didn't work. So what's really

good is to actually speak to your ICA and get a sense of where they

are and hear their words and hear how they're conveying it to

you. And if that doesn't work, you'd always do a survey. But talking to your

ICA is definitely vital, because what you think they

may be struggling with may be different from what they're actually experiencing.

And once you have a decent amount of ICA

interviews you've done, then go through the data, go through the research, and then figure

out, all right, maybe I should make my quiz based on

what to do when you're struggling with trying to balance motherhood and business.

Or maybe I should take my quiz on you're struggling with Mom's guilt. How do

you cope with that? Or different aspects that you notice throughout the

interview. So that's definitely one of the most important thing, because that defines your

messaging, your positioning, everything, and also even how your quiz will

perform. Okay, so when you said a decent number

of ICA interviews, what would that look

like? I know you can't give an exact number, but what would you

suggest minimum? Five would be good. Ten would be great. All

right, so we're not talking 100. It's five to ten. Now,

if you could find 100, then you're probably going to have the best. Quiz ever

online, but you don't need that. Five to ten would be plenty.

So how do you go about scheduling these

ICA interviews? I ask those who I

think would fit that profile and send them an email and ask them and then

send them a scheduling link for them to hop on a call for

30 minutes. And sometimes I would post in groups that I'm in, hey,

does anyone fit this criteria, and are they willing to talk to me in regards

to market research? And many people are really helpful and love to

help, so that's been pretty nice to hear. And also, when you get on

the call, you kind of know when you're speaking to that person. Yes, this is

definitely the person I want to work with versus, like, okay, maybe

this is a bit off, but most of the time I'm like, yes, this is

definitely the person. And so you jump into a zoom room

and then record it so you can actually remember or transcribe

it so that you can get the exact words that they used?

Yes, definitely a zoom call and recording it because there's so much

happening in those, like, 30 minutes that easier to go back and

either transcribe it or write down notes from it.

Okay, so you do your research. You got the ideal

client avatar five to ten interviews, looking

for different phrases, different words, pain

points, how they describe it, and then you've sifted through

this information, and then you decide how many different

personality types you want and which direction,

depending on the research that you've done. It sounds like then you could

say, well, I want to focus this personality type. I

want to focus this with them, and that with another

personality type. Is that how it works? Kind of. So

it's like taking all the data and then seeing where most

of them fit, having the broad outline, and then focusing on the four

personalities. And you kind of even see when you're focusing on the four

personalities, for example, trailblazer, how they're like a visionary and they quick to

make decisions and really know what they want. You see how the ICA

fits into that and then you tailor your results into it. So you take different

points and see where they are at and then put it together. How

difficult was it to come up with questions and then the answers

that would help put people into certain I hate to call them

buckets, but you know what I mean, separate them into the different personality

types. That part took a little bit time and

reflection to definitely come up the questions and putting them in the buckets. I

think it helped going back to the IC interviews and seeing what they said

to help me pick certain questions and see where they

would land. A lot of it's also trial and error, because even though you have

the quiz and the questions, once you put it out there, it's also testing to

see what's resonating and what's not resonating. Okay, that was another

question I was going to ask. So you put it out, you've got to launch

it at some point. And then you're constantly looking at your results, how

many people have taken it, what the results are. The people that you

then meet, you go back to look at what personality they

have and did this really reflect their

visionary or their trailblazer? You got

it. So you're constantly then

checking and revising and tweaking, I'm

assuming, or you're constantly getting data. That's what yeah, you're constantly

getting data. Whether you need to change or tweak it, that all depends on the

data that you get. Yes, because I realized there was a question I had. How

does your bestie describe you? That was my first question.

But after looking at the data, I realized that might actually be a

turn off. And people not taking my quiz because I didn't take into account

that sometimes in motherhood it could be a bit lonely, along with entrepreneurship,

and your friendships may not be as strong as they were when you might have

been younger. So that question actually turned out to be maybe

not the best first question to have. So I took that out, put something else,

and then that actually ended up with better results. So you

had tried PDFs or worksheets or things like that in the past

and not gotten real good results with people taking

the opportunity to opt in. How's it going

now with the quiz, having a quiz? It's going better. My

conversion rate is 65.2, which is wow.

Yeah. That's excellent. Thank you. So that's been really

good. I think it's different from the norm because you have a lot of

PDFs and courses and stuff, but there's not too many quizzes out there.

Yeah. And the fact that it doesn't take too much time and it's fun. I

think that plays a lot into. It as well as we talked about before,

knowing your audience and knowing the amount of time that they have and

it's just a few minutes of their time to find out more about themselves

with your particular audience especially, they think you're playing right into their

needs right there. So

65% conversion rate, that sounds like amazing.

Whereas maybe, what, one or 2% with PDF or

other kinds of lead magnets, depending on how

compelling the audience seems to feel that might

be. That's amazing. How long did it take you from start

to finish to create your quiz? Oh, it took four

months, actually quite a lot since I went through it with the Quiz Lab. We

did it from beginning and end, so there was just a lot of moving parts

with it between the questions, the results, the tech behind

it, figuring out the title, figuring out the tagline, like all of it. So it

took a lot of time, but I felt like it was worth it at the

end because it sounds like it's one of my most favorite digital products that I

ever created. So it's not something that you

decide one day you're going to have and then the next day you slap it

together and put it out there. It sounds like this is something that you need

to spend your time. You've got to do that research first. You come

up with your questions, you come up with your different categories

for the different personalities. And that actually makes me

think personality quiz. Is that the best type

of quiz for coaches to create for their audience? I think

so, because since you're a coach, you're working with different types of personalities

and people like to know more about themselves. They're good at what not

good at, and it's a natural drawing into your world. I

would say personality quizzes because who doesn't love a good quiz? Who reveals, like, something

about you didn't know or wish you knew about before? Good

point. Is there anything else you think other coaches that are

listening to this should know about creating a quiz for their

audience? Just knowing that, yes, it takes time and effort,

but it's so worth it at the end, you'll have a product that you love,

the conversion rates are higher, you get to know your audience in a deeper level

and that helps with doing the welcome nurture sequence and even

your regular newsletter, how you speak to your audience. And it's just

fun. Overall, I think this is like an opt in that's really enjoyable,

which is important because sometimes business could get really in the day to day

grind. Sometimes just having something fun makes it a little bit lighter.

Love that. Awesome. Well, I could talk to you all day. I love this

about quizzes. I've thought about having a quiz, but I just haven't taken the leap

yet. So I'm going to go back and listen to this and take my

notes again. And I really thank you for all

this information and I'm sure that our audience will want to know

how they can take your quiz. Great question, Melissa. So my

quiz is located at

www.mindsetcoachmd.com /

quiz. And the title again is what is your God given entrepreneurial

gift? And with my quiz, just wanted to mention that God

created us with unique gifts and talents, but we might not be aware of what

they are. So as a mother and entrepreneur, sometimes we get lost

in doing everything supposed to be good at everything and don't have time for anything.

We forget what we're naturally good at. So my quiz helps with

unlocking the path that's right for you and showing you which one to lean into

so you feel less overwhelmed and have a clearer path on what works well for

when you navigate motherhood and entrepreneurship. So if this appeals for you,

definitely take the quiz and let me know what your results are because I love

hearing back from those who take the quiz. And I will

put that link into the show notes. If you weren't able

to write it down real fast, as Celia said it, that's

fine. It will be in the Show Notes so you can always find it over

there. Click over there and go over and take that quiz.

What are other places that people might be able

to find you? Are you on LinkedIn, Facebook? What are

some other places that you might be found? I'm also on

Instagram, so you can find me at

instagram.com/mindsetCoachmd and

you can also email me if you like at Celia@mindsetcoachmd.com

as well.

All of those links will be in the Show Notes. So listeners, you

can go over to the Show Notes and find how to connect

with Celia. Thank you so much, Celia, for being here. I really

enjoyed our talk. Me too, and thank you so much for having me, Melissa. This

has been great. And thank you listeners for tuning in to another

episode of She's Got Content. Remember, you've

got content and you've got an audience out there waiting to hear from you.

So get your content out there. I hope you

got at least one nugget to take action on this week. If you got

value from today's episode. I would be so grateful when you leave a

five-star rating wherever you listen to podcasts. It only takes a second

and it really helps me get my message out to impact even more people

so they can in turn keep the ripple going. If you want an endless

supply of just right ideas for content you can write about for your

blog post, your emails, your videos, podcast

episodes, all the content things, then you want to head over to my

website at

ShesGotContent.com/content and pick up your free workbook. Never run out of content

ideas. Look for that link in the Show Notes today, along with

the other links mentioned in today's episode. Until

next time, content creators. You've got an audience waiting to hear from you, and you've

got content to share with them. Stop being the best-kept secret

and make a bigger impact when you've got content out