Trying to make the right decisions as you make your business greener / more sustainable etc is HARD.
Often there are no perfect answers - it’s actually a balancing act between competing priorities.
And a challenge to avoid going down the rabbit hole.
Recent eCommerce MasterPlan Podcast guest Kresse Wesling from Elvis and Kresse shared her killer question for faster, better decision making - and it's stuck with me -so here I'm passing it on to all of you.
Listen to find out more.
And you can hear my chat with the awesome Kresse (one of my eCommerce sustainability heroes) on the eCommerce MasterPlan Podcast episode 392