Shownotes
Mark Telford is an award-winning Chartered Accountant who works with ambitious business owners to help them achieve their goals, most importantly personal goals. He also coaches other accountants who are looking to start or grow a small practice run on their terms, to fit around their lifestyle.
An experienced Finance Director. Mark spent 16 years working in industry and commerce, 12 years in senior board level financial and commercial positions of large organisations. He founded Telfords Chartered Accountants to ensure that many small businesses were getting the business support and advice they needed from their accountant. Shownotes:
- Why the accountancy profession is an exciting place to be
- What makes technology exciting and how accountants can embrace it to maximise the opportunities it brings
- How best to differentiate your accounting firm from your competition and stand out from the crowd
- Why external expertise and coaching can be a life changing experience
- The key questions to ask in order to find the right mentor and avoid falling prey to snake oil salesmen
- Debunking the compliance vs. advisory myth and why there isn’t a ‘magic bridge’ to becoming an advisory accounting firm
'Accountants who just do compliance only offer the bare minimum. The best ones help clients achieve their personal goals' says @kent_accountant #accounting #accountex #AccountingTop100 #accountinginsight
- How to avoid being a ‘technology magpie’ and start building technology stacks that improve your accountancy firm and your client’s lives
- Why the big accountancy firms’ move into cloud based technology is a great opportunity for smaller firms
- The challenges faced by accounting firms of all sizes if they want to grow
- How you can change your clients’ mind and behaviours to enhance your relationships
- Defining value – work less hours, make more money, spend more time with the family or be less stressed
- Why developing an accountants peer group can deliver significant personal and professional benefits
- The three things that really work for successful accountancy firms and the opportunities it creates for them
- The art of referrals and recommendations to help your accountancy practice attract new clients
- A really powerful five word question to explore and deepen relationships.
When Mark isn’t working, he enjoy swimming, running, camping/activity holidays and keeping his (5 acre) ‘garden’ under control. To learn more about Mark, visit www.telfordsaccountants.com or contact him:
Phone (44) 01303 813159
LinkedIn: www.linkedin.com/in/marktelford/
Twitter: @kent_accountant
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