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1648 – Understanding Your Audience on a Personal Level with Code Crew’s Alex Melone
26th August 2023 • The Thoughtful Entrepreneur • Josh Elledge of
00:00:00 00:18:36

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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founders & Chief Operations Officer  of CodeCrew INC, Alex Melone & Andrei Marin.

Alexander and Andrei highlighted two crucial areas: deliverability and segmentation. They stressed the importance of ensuring emails reach the intended recipients and tailoring messages to specific audience segments. To illustrate this, they gave an example of a brand selling kayaks and explained how segmenting the audience based on their purchase history can lead to more effective email campaigns.

They also mentioned the transition from Google Analytics to GA4 but clarified that it hadn't caused significant issues for them. They explained that they rely on data from their email service provider and e-commerce platforms for reporting rather than heavily relying on Google Analytics.

Alexander explained that triggered messaging is a way to send messages to people based on their actions on a website. It involves understanding their intentions and crafting personalized messages. Andrei added that implementing triggered messaging doesn't require expensive software and can be done with a free email service provider for smaller brands. However, more prominent brands with more complex data points may need a more robust and costly tool.


Key Points from the Episode:

  • Specialization in email marketing and 22 years of combined experience
  • Importance of deliverability and segmentation in email marketing
  • Example of segmenting audience based on purchase history
  • Discussion on recent changes in Google and its impact on email tracking
  • Types of companies Code Crew works with and their achieved outcomes
  • Power of triggered messaging and personal experience shared by Speaker 1
  • Implementation of triggered messaging with free email service provider for smaller brands
  • Need for more powerful and costly tools for larger brands with complex data points


About Alex Melone:

Alex Melone is a versatile professional with a wide-ranging skill set. He has explored various industries throughout his career, including race car mechanics and construction management. However, his true expertise lies in email marketing, where he has honed his abilities as a project manager and technical specialist.

Having collaborated with prominent brands and exciting startups, Alex understands the essential factors driving success in email marketing. He values client satisfaction and knows how to align strategies with their specific business objectives.He also emphasizes the importance of addressing technical aspects to ensure optimal outcomes, a vital but often overlooked part of the industry.

Alex serves as an officer at CodeCrew, a leading email marketing agency. In this role, he oversees and manages projects of all sizes for various companies, contributing to their success in the ever-evolving digital marketing landscape.


About Andrei Marin:

Andrei Marin is a seasoned professional with over a decade of technical and marketing expertise. He has held various dynamic roles ranging from email, website, and theme development to adeptly solving diverse email marketing challenges for prominent and emerging brands.

Noticing the need for an improved approach, Andrei and his co-founders established CodeCrew – a leading global email marketing agency. Beyond just driving impressive client ROI, their mission extends to utilizing business as a force for positive impact.

Andrei's profound enthusiasm for entrepreneurship was ignited during his childhood when he engaged in street-level sales of small items, instilling a lifelong aspiration to be an entrepreneur. His journey culminated in successfully co-founding and independently funding two technology-based ventures before age 30, showcasing his dedication and skill in the business realm.


About CodeCrew INC:

CodeCrew INC is an email marketing agency that started in 2018 and has grown into a dynamic team of over 40 experts in email design, code, strategy, data analysis, and campaign management. With vast experience collaborating with startups, industry leaders, and various businesses, CodeCrew is well-equipped to handle any challenge that comes their way.

One standout feature of CodeCrew is their flexibility, as they are not tied to any specific email service provider, making it hassle-free for clients to work with their preferred platforms. Their dedication to using business for good is commendable, as they actively turn away clients that might have negative impacts, focusing instead on supporting small businesses and NGOs with pro bono email marketing assistance. Moreover, their commitment to environmental sustainability is evident through their reforestation program, where they plant two trees for every email or SMS campaign they handle and donate 1% of profits towards restoration efforts.


Tweetable Moments:

06:24 - "Your likelihood of annoying them is really, really high. And so why do that? Let's make sure that we know exactly what each segment looks like and what we want to send to each segment specifically because for purchasers, for instance, we oftentimes recommend a much more tailored experience that offers them something else except for just those darn bye bye bye messages all the time."

13:54 - "Thankfully, software has evolved massively and competition has evolved massively and so right now you can get an ESP going for free if you're small enough usually for let's say a brand that I would say 10 to 20,000 subscribers in they would probably pay anywhere in the hundreds of dollars every single month for the USD they probably have the ecom expenses figured out by now anyway and you don't need much else."


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Links Mentioned in this Episode:

Want to learn more? Check out CodeCrew INC website at

Check out CodeCrew INC on LinkedIn at

Check out CodeCrew INC on Facebook at

Check out CodeCrew INC on Twitter at

Check out CodeCrew INC on Instagram at

Check out Alex Melone on LinkedIn at

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