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Dissecting the PGA Tour/LIV Merger with Bob Ball
Episode 141st December 2023 • Golf Lovers United: Discussing Golf, the Fair Way • Golf Lovers United
00:00:00 01:34:21

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Join investor, analyst and golf commentator Bob Ball as we dissect the PGA Tour/LIV Golf merger with one of the best golf industry interviews of 2023.


The conversation discusses the background and viral success of Bob's tweet about the merger between the PGA Tour and Live Golf. It highlights the lack of investigative journalism and critical thought in golf media, as well as the misrepresentation of LIV Golf and PIF. The conversation also touches on the potential future of golf tours and the need for transparency and visionary leadership in the PGA Tour.

The conversation delves into various themes related to the future of golf and the potential impact of the LIV teams. It explores the problems that the merger could solve, such as revenue distribution and player representation. The discussion also highlights the issues of leadership and power within the PGA Tour and the need for a players union. The role of the commissioner and CEO is examined, as well as the importance of balancing family life with a professional golf career.

The conversation concludes with a focus on the exciting possibilities and potential changes that the future of golf holds. The conversation explores various topics related to the future of golf, including expanding the reach of the sport, supporting young golfers, creating local initiatives, the potential of golf teams, sponsorship and branding opportunities, global expansion, the potential merger, and likely scenarios for the future. The value of teams and TV revenues is highlighted, as well as the importance of financial considerations. The conversation concludes with the anticipation of future discussions and topics.


  • There is a lack of critical thought and investigative journalism in golf media, leading to misrepresentation and biased reporting.
  • The PGA Tour and Live Golf merger has sparked controversy and debate, with different perspectives on the future of golf tours.
  • Transparency and visionary leadership are needed in the golf industry to address issues and ensure the growth and success of the sport.
  • The success of Bob's tweet highlights the power of social media in shaping conversations and bringing attention to important topics. The merger of the PGA Tour and Live teams could solve problems related to revenue distribution and player representation.
  • There is a need for better leadership and collaboration within the PGA Tour.
  • A players union could help protect the interests of all players and ensure fair treatment.
  • The role of the commissioner and CEO should be separate, with the CEO focusing on commercial interests and media growth.
  • The calendar and scheduling of events play a crucial role in the success and well-being of players.
  • The future of golf is filled with exciting possibilities and potential changes. The future of golf lies in exploring unexplored conversations and topics.
  • Expanding the reach of golf and supporting young golfers are crucial for the growth of the sport.
  • Creating local initiatives and sponsorship opportunities can help develop and promote golf at a grassroots level.
  • The potential merger and DOJ approval are significant factors that will shape the future of golf.


  • 00:00 Introduction and Background
  • 01:35 Bob's Tweet Goes Viral
  • 05:09 Investigative Journalism in Golf
  • 07:14 Bob's Political Background and Interest in Live Golf
  • 09:47 Protesters and PIF's Investment
  • 11:27 Lack of Critical Thought in Golf Journalism
  • 14:36 Misrepresentation of Live Golf and PIF
  • 19:46 Misreporting of the PGA Tour and Live Golf Merger
  • 23:27 Lack of Transparency and Double Standards
  • 26:16 Lack of Vision and Leadership in the PGA Tour
  • 31:29 Potential Future of Golf Tours
  • 40:35 Solving Problems and Cooperation
  • 47:41 Leadership and Power
  • 53:01 The Need for a Players Union
  • 59:33 The Role of Commissioner and CEO
  • 01:01:18 The Future of Golf and Live Teams
  • 01:09:39 Balancing Family and Golf
  • 01:15:39 The Importance of the Calendar
  • 01:17:06 The Historical Significance of Live
  • 01:18:10 The Exciting Future of Golf
  • 01:18:40 The Intrigue of Unexplored Conversations
  • 01:19:17 Expanding the Reach of Golf
  • 01:20:12 Supporting Young Golfers
  • 01:21:07 Creating Local Golf Initiatives
  • 01:22:22 The Future of Golf Teams
  • 01:23:40 Sponsorship and Branding Opportunities
  • 01:24:44 Expanding Globally
  • 01:25:14 The Potential Merger and DOJ Approval
  • 01:26:32 Likely Scenarios for the Future
  • 01:29:23 The Value of Teams and TV Revenues
  • 01:30:26 The Importance of Financial Considerations
  • 01:31:06 Future Discussions and Topics

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