If you know you need to market your business but still find yourself staring blankly when someone asks what you actually did to market it this week, this episode is for you. Tayler Cusick Hollman is back on the podcast for a conversation about something that affects so many small business owners: we keep assuming we need more time, motivation, or willpower to finally become consistent with our marketing.
But what if willpower isn’t the problem? Tayler has spent more than a decade supporting small business owners with their marketing, and together we’re breaking down why collecting more marketing ideas isn’t the same thing as having a marketing strategy—and why knowing what to do means very little if you never actually do it.
We talk about creating a marketing plan based on your real goals and available time, becoming more biased toward action, and identifying the small steps that can actually move your business forward. We also get into the numbers behind your marketing, including customer acquisition cost, lifetime client value, and why your time absolutely counts as a marketing expense.
Plus, I’m sharing why documenting your marketing matters just as much as doing it. If something works but you have no idea what generated the lead or sale, it becomes pretty difficult to repeat that success.
Find It Quickly
03:39 - Willpower And Marketing
07:30 - Advice Vs Strategy
10:15 - Goals To Action Steps
15:11 - Bias For Action
17:55 - Make The List
23:36 - Start Small Track Data
26:38 - Marketing Metrics Nerd Out
32:55 - Project Manage Marketing
41:48 - Document And Measure
42:58 - Action Plan And Enji
47:10 - Mind The Gap Freebie
Mentioned in this Episode
Crafting an Intentional Marketing Plan with Tayler Cusick-Hollman [Marketing with Intention Series]
The Best Financial Strategy for a Sustainable Business is Overflow with Emilie Nutley
Mind the Gap Freebie: coliejames.com/gap
Connect with the Guest
Website: enji.co
Instagram: instagram.com/enji_co
Facebook: facebook.com/enjimarketing
