You're an exhibitor working a trade show or conference when all of a sudden, the traffic stops. What happened to the Attendees? Where is everyone? What do you do? I'm going to give you 8 TIPS you need to make the most of the slow times! 8 of them to be exact!
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So when the show gets slow, what i see is people pulling out their phones and start scrolling. Please stop that! When attendees start coming around again, they won't want to stop at your booth.
So here's what you do - create a strategy!
So that means before you go to the show, you have to do your research and figure out what you are going to do when the show is slow. And for those of you at larger shows in the end aisles and the back corners, that means when the show opens! You may not see anyone for a while!
So before I go into the 8 things I recommend being prepared to do when the show is slow, you have to find and research the show floor layout. This is NEEDED for the first 3 Tips:
#1 - Look for booths that can be potential customers
#2 - Look for competitors - spy on them
#3 - Look for potential vendors or suppliers - reach out to purchasing and see what their needs are.
#4 - What breakout sessions should you attend?
Anything else you do before the show? Drop that in the comments. And please subscribe if you're getting value!
#5 - Have someone walk the floor and take pics of other booths for ideas - design, activations, more
#6 - Review with your team goals, scripts, and roles
#7 - Make time to network!
#8 - Give people breaks!
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