Purdue wrestler Matt Ramos shocked the world when he pinned 3x National Champion Spencer Lee in the NCAA Semfinals. Within 12 hours, he launched new merch via the Purdue NIL Store and sales skyrocketed.

Steven, Adam & Sean chat with Matt about how his world changed in a matter of minutes, and how much he enjoyed the merchandise process.

The crew also discusses the latest updates in the world of the NIL Store, including everything the company is doing to celebrate "Merch Madness" for its athletes.