In this episode of Brand2Brand, Thomas and Veronica throw themselves fully into the spirit of the New Year “weighing in” on two of the most popular - and occasionally controversial - fitness technologies on the market: Noom and Peloton. Thomas and Veronica will discuss the behavioral psychology driving both brands and their attempts to connect with the approximately 45 million Americans resolving to lose weight this year. Your hosts will also examine Peloton’s very public free fall as the fitness brand and the business behind it begin the New Year by making some self-improvement resolutions of their own.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.