Today’s topic is a relevant one for many clinicians as telehealth services have become a widespread, vital, and normal part of the healthcare field. Specifically, we are focusing on how Search Engine Optimization (SEO) changes when you practice telehealth across your state or even in multiple states. I’m continually fascinated by SEO and how it works, and it’s something I’m still learning. If you are like me, join us to learn more!

Our Featured Guest

Jessica Tappana, MSW, LCSW

Jessica Tappana is the founder of Simplified SEO Consulting, a firm that helps private practice owners build their businesses through Search Engine Optimization. She’s a group practice owner in Missouri and an SEO nerd who loves taking therapy websites to the top in Google rankings. In today’s session, Jessica talks about the biggest considerations in SEO as telehealth becomes the norm, as well as tips to improve SEO in practicing telehealth. We wrap up with Jessica’s insights about SEO as it relates to location-based services.

Website 

You’ll Learn:

• The biggest difference in approaching SEO as telehealth becomes the norm
• Why content generation is the solution to improve SEO for telehealth provider
• Why there is less work required to maintain an SEO ranking once you achieve it
• Jessica’s tips for telehealth practitioners to improve SEO:
• Create a unique location page for each state in which you are relevant.
• Have a technically-sound website.
• Blog regularly. (The optimal frequency depends heavily on your location and level of competition.)
• The value in truly useful content for our clients that ALSO improves SEO
• Why SEO doesn’t like “psycho-babble” but notices readability

Mentioned in this episode:

Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.