Overview

With shoppers being more strategic on how they’re spreading their dollars this season, we are forced to revise our strategy to fully take advantage of the holiday period.

Utilizing retargeting ads to target shoppers browsing around your product listings can help recover missed opportunities. In today’s episode, Matt and Joe will share ways you can get started with retargeting ads and how you can implement this in your current strategy.

Episode Highlights

What is retargeting                [01:27]

How to use retargeting for missed opportunities [02:28]

Retargeting ads placements       [03:47]

Bidding with Sponsored Display retargeting ads [06:07]

Lookback windows when setting up retargeting campaigns [09:52]

Difference between Sponsored Display retargeting and DSP retargeting [13:34]