On today’s episode, Becky is joined by Christy Kirk – Vice President of Client Services at Weaving Influence. During the episode, Christy breaks down some of the latest research she has conducted on the usage of various social media platforms. Christy stays on the cutting edge of all social media trends, and she reveals amazing insights about a platform that many thought leaders are hesitant to try: TikTok. During the episode, Christy also shares:
The latest numbers on how people are using social media and why there is a real opportunity for nonfiction leaders to utilize TikTok right now.
Why people have shifted in how they use social media, how much time they spend on each platform, and why TikTok’s audience is continuing to grow.
Advice for how thought leaders can make their mark on TikTok.
Some of the opportunities for growth on TikTok and why it’s important to always be ready to branch out and try something new on social media.