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A Link Building Deep Dive With James Wirth
Episode 2216th June 2023 • The Entrepreneur's Marketing Journey Podcast • Matt Hepburn
00:00:00 01:13:51

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James Wirth Intro

Have you ever met someone in your professional life, where the way they approach a subject matter alters how you look at what you thought was a standard way of doing business?

A few years ago, I met James Wirth after talking with Garret French of Citation Labs, a pioneer in the link-building world. I used Citation Lab’s building research tools in the past when I was doing solo link-building outreach.

But this time, I approached Citation Labs to be a link-building agency for an enterprise business I was part of.

What I did not expect was that James was going to change the way I approached link-building, and almost everything I knew about the topic.

It is with immense pleasure, that I welcome James to the show.


James Wirth is the Sr. Director of Strategy & Growth for Citation Labs. James has been in SEO since 1997, loves to be a kid with his kids, explore the great outdoors, and help businesses exceed their growth objectives.


LinkedIn –

Twitter –

Skype IM – skypewithjames

Link Building – ROI Calculator Worksheet

Link Prospector –

Citation Labs Website –

ZipSprout Website –

Moz’s Page Authority Tool –

SEMRUSH Keyword Difficulty Score –

Episode # 6 – Garret French Discusses Link Building & Link Gap Analysis

Questions I Asked James

  • What is link building in SEO?
  • Why is link-building important?
  • What is link relevancy?
  • How can anchor text impact a link-building campaign?
  • Does link building still work?
  • What is a good link-building strategy?
  • What should you avoid in link building?
  • How do you create a link-building plan?
  • Is link building for Local, organic search results different than for organic search?
  • How many links should you build per month?
  • How can you estimate how many links you need from referring domains?
  • How can you measure the ROI on link building?
  • How can Citation Labs help with link building?